Mission
The mission of the Master of Business Administration program at Appalachian State University is to provide a high-qualitylearning experience that integrates functional business disciplines to prepare our graduates for leadership roles in a diverse, global environment.
GOALS AND OBJECTIVES
Goal 1: Functional Business Disciplines
- Students will demonstrate competence in each of the functional areas of business: accounting, economics, finance, management, marketing, operations, and information systems.
- Students will demonstrate an ability to integrate the functional areas of business.
Goal 2: Leadership Skills
Students will demonstrate an understanding of the leadership skills necessary to foster team effectiveness for making decisions and accomplishing goals in a business environment.
Goal 3: Business Ethics
Students will demonstrate an ability to recognize and evaluate ethical dimensions of business decisions, probable outcomes and effects on stakeholders.
Goal 4: Professional and Communication Skills
Students will demonstrate effective professional and communication skills.
Goal 5: Global Business Environments
Students will demonstrate knowledge of the issues involved in conducting business in a diverse, global environment.
