Dept - MKT

From left, clockwise, are App State summer business interns Wendell Addy, Callie Alexander, Ashley Brim, Logan Phillips, Haley Kimball, Sean Janes and Olivia Guillebeau

Summer internships offer practical experience, even amid global pandemic Jun 30, 2020

The Walker College of Business emphasizes experiential learning, interdisciplinary collaboration, social engagement and value driven innovation to help co-create a more sustainable world.

Students, COVID-19, Front Page, Dept - CISSCM, Dept - ECON, Dept - FIN, Dept - MGT, Dept - MKT
Top: Dr. Chen, Dr. Iyer, Dr. Whitaker ; Bottom: Dr. Dave, Dr. Hadley. Dr. Nafees

Walker College faculty support global education virtually Jun 4, 2020

While the COVID-19 virus has traveled the world with relative ease, we humans have had to forego our travels for a time.

International, MBA, Faculty, Dept - ECON, Dept - CISSCM, Dept - FIN, Dept - MGT, Dept - MKT, Walker College News, MSADA

Marketing professor offers advice about secured credit cards Jun 2, 2020

Appalachian State University associate professor of marketing, Dr. Neel Das, was recently quoted in a post from Finder.com about secured credit cards.

Dept - MKT
Eight earn awards for outstanding international engagement

Eight earn awards for outstanding international engagement Nov 18, 2019

Four Appalachian State University business students and four faculty members have earned awards from the Walker College of Business for...

Faculty, Students, Dept - FIN, Dept - CISSCM, Dept - MGT, Dept - MKT, Dept - ACC, Events, International, Walker College News, Sustainable Business, Front Page, MBA
The Department of Marketing & Supply Chain Management recently welcomed travel blogger, social media influencer and IT recruiter for Amazon Web Services Becca Ingle to present on her experiences during a digital marketing class (MKT 3225-101).

In Pictures: marketing classroom welcomes social influencer Oct 23, 2019

A key component to the Walker Experience at Appalachian State University is classroom learning with industry professionals. 

Dept - MGT, Dept - MKT
Research posters to be presented Oct. 24

Research posters to be presented Oct. 24 Oct 15, 2019

Sixteen faculty research projects and three faculty-led student research projects will be presented at the 2019 Walker College of Business Dean's...

Faculty, Students, Dept - ECON, Dept - CISSCM, Dept - ECON, Dept - FIN, Dept - MKT, Research, Events, Front Page
Advertising research will help marketers know when to invest in ad creativity

Advertising research will help marketers know when to invest in ad creativity Jun 26, 2019

Research on advertisement creativity from Walker College Marketing Professor Ilgım Dara Benoit was recently published in the...

Research, Dept - MKT, Faculty, Front Page