Dept - MKT

From left, clockwise, are App State summer business interns Wendell Addy, Callie Alexander, Ashley Brim, Logan Phillips, Haley Kimball, Sean Janes and Olivia Guillebeau

Summer internships offer practical experience, even amid global pandemic Jun 30, 2020

The Walker College of Business emphasizes experiential learning, interdisciplinary collaboration, social engagement and value driven innovation to help co-create a more sustainable world.

Students, COVID-19, Front Page, Dept - CISSCM, Dept - ECON, Dept - FIN, Dept - MGT, Dept - MKT
Top: Dr. Chen, Dr. Iyer, Dr. Whitaker ; Bottom: Dr. Dave, Dr. Hadley. Dr. Nafees

Walker College faculty support global education virtually Jun 4, 2020

While the COVID-19 virus has traveled the world with relative ease, we humans have had to forego our travels for a time.

International, MBA, Faculty, Dept - ECON, Dept - CISSCM, Dept - FIN, Dept - MGT, Dept - MKT, Walker College News, MSADA

Marketing professor offers advice about secured credit cards Jun 2, 2020

Appalachian State University associate professor of marketing, Dr. Neel Das, was recently quoted in a post from Finder.com about secured credit cards.

Dept - MKT
Pictured from left are Bobby Martin, Narayana Walters, Jackson Barbee, Chandler Greer and Erich Schlenker

Three earn top spots for innovative business ideas Nov 20, 2017

Appalachian State University Freshman Jackson Barbee earned the top spot and $1,000 at the 2017 ...

Students, Centers - Center for Entrepreneurship, Dept - MGT, Dept - MKT, Front Page
Economics Researcher David Dickinson, left, shares a moment with Accounting Researcher Tammy Kowalczyk, Marketing Researcher Pia Albinsson and Management Researcher Carol Kline

In Pictures: Business professors share a moment during the Oct. 27, 2017 Dean's Club Research Poster Session Oct 25, 2017

Four Walker College of Business were shared a moment during the 2017 Dean's Club Research Poster Session held in Peacock Hall October 25, 2017....

Faculty, Dept - ACC, Dept - ECON, Dept - MKT, Dept - MGT, Front Page, Research

Business faculty, staff recognized as "most helpful" at Appalachian Sep 14, 2017

Appalachian State University's Mapworks Office has released the 2016-17 version of its Most Helpful Faculty &...

Faculty, Centers - BB&T Student Leadership Center, Centers - Brantley Risk and Insurance, Dept - ACC, Dept - ECON, Dept - MGT, Dept - MKT, Dept - FIN, Front Page
Matt Zothner

Marketing student highlights experiences in China as a 2017 Holland Fellow Aug 1, 2017

Appalachian State University student Matt Zothner recently compiled a video montage of his experiences  in...

Students, Holland Fellows, International, Dept - MKT
 Walker College marketing professor's research on consumer behavior published in Journal of Consumer Marketing

Marketing professor's research on consumer behavior published in Journal of Consumer Marketing Jun 27, 2017

Research on consumer decision making from Walker College Marketing Professor Ilgim Dara Benoit was recently...

Faculty, Dept - MKT, Research, Front Page
Photo by Ken Ketchie, hcpress.com. Local outdoor enthusiasts (from left) Jason Berry, Bill Ireland and Russ Hiatt are pictured at Appalachian Mountain Brewery.

Alumni Spotlight: Boone Film Festival co-Founder Jason Berry '02 MGT, MKT Jun 9, 2017

Residents of the High Country are invited to participate in the Boone Film Festival, an event that Appalachian State University...

Alumni, Dept - MGT, Dept - MKT, Front Page
Walker College adds course in storytelling and social media to dynamic curriculum

Walker College adds course in storytelling and social media to dynamic curriculum Mar 29, 2017

Appalachian State University will offer a new course in storytelling and social media beginning Fall 2017. ...

Faculty, Front Page, Dept - MKT