Dept - MKT

Business faculty and staff members among most helpful at App State

Business faculty and staff members among most helpful at App State Oct 11, 2021

Eighteen faculty and staff members in the Walker College of Business were named among the most helpful at Appalachian State University in fall 2020, according to...

Dept - ACC, Dept - CIS, Dept - FIN, Dept - MGT, Dept - MKT, Front Page, Faculty
Marketing researchers examine motivations for a favorite American tradition: tailgating

Marketing researchers examine motivations for a favorite American tradition: tailgating Sep 28, 2021

Research from faculty at Appalachian State University examines a favorite American tradition: tailgating -- and what motivates us to participate in these iconic game-day rituals.

Faculty, Research, Dept - MKT, Front Page
Advertising research will help marketers know when to invest in ad creativity

Advertising research will help marketers know when to invest in ad creativity Jun 26, 2019

Research on advertisement creativity from Walker College Marketing Professor Ilgım Dara Benoit was recently published in the...

Research, Dept - MKT, Faculty, Front Page
Alumni Spotlight: Sales Marketing Grad Patrick Holden

Alumni Spotlight: Sales Marketing Grad Patrick Holden Jun 10, 2019

Patrick Holden ‘19 majored in marketing at Appalachian State University with a concentration in professional selling.

Today, Holden is a...

Alumni, Competition, Dept - MKT
Helpful Tip

Marketing professors provide advice for credit card selection May 23, 2019

Appalachian State University marketing professors Pia Albinsson and Neel Das were recently featured in...

Dept - MKT, Faculty
Marketing lecturer offers advice on Amex cards

Marketing lecturer offers advice on Amex cards May 20, 2019

Appalachian State University marketing lecturer Charlie Ciaramita was recently featured in a...

Faculty, Dept - MKT
Walker College announces inaugural recipients of Dean's Club Research Prize

Walker College announces inaugural recipients of Dean's Club Research Prize May 7, 2019

During the 2019 G.A. Sywassink Day of Excellence, four Appalachian State University business professors earned the first-ever ...

Faculty, Dept - MKT, Dept - MGT, Dept - ECON, Sustainable Business, Research, Front Page, Walker College News