Dept - MKT

Business faculty and staff members among most helpful at App State

Business faculty and staff members among most helpful at App State Oct 11, 2021

Eighteen faculty and staff members in the Walker College of Business were named among the most helpful at Appalachian State University in fall 2020, according to...

Dept - ACC, Dept - CIS, Dept - FIN, Dept - MGT, Dept - MKT, Front Page, Faculty
Marketing researchers examine motivations for a favorite American tradition: tailgating

Marketing researchers examine motivations for a favorite American tradition: tailgating Sep 28, 2021

Research from faculty at Appalachian State University examines a favorite American tradition: tailgating -- and what motivates us to participate in these iconic game-day rituals.

Faculty, Research, Dept - MKT, Front Page
Research suggests sales managers should pay attention to the salespeople’s perceptions of justice norms

Research suggests sales managers should pay attention to the salespeople’s perceptions of justice norms Jan 24, 2019

Faculty research from professors at Appalachian State University's Walker College of Business has shown that organizations' justice norms enhance...

Faculty, Research, Dept - MKT, Front Page
Marketing students compete in national collegiate sales competition

Marketing students compete in national collegiate sales competition Nov 25, 2018

Appalachian State University students majoring in sales marketing recently competed at the International Collegiate Sales Competition (ICSC) in...

Students, Dept - MKT, Competition
Walker College of Business scholarship recipients and donors during the 2018 reception at Appalachian State University

On-campus reception for scholarship donors and their recipients provides an annual opportunity for business students to meet their benefactors Nov 16, 2018

An on-campus reception for scholarship donors and their recipients provides an annual opportunity for business students at ...

Dept - MKT, Dept - ACC, Alumni, Students, Events, Scholarships
Neel Das

Marketing professor offers expert advice on Capital One credit cards Nov 8, 2018

WalletHub recently posted an article about Capital One credit cards and cited expert advice from Appalachian State University Associate Professor...

Faculty, Dept - MKT
John Vines

Alumni Profile: John Vines attributes his career success to the BB&T Student Leadership Center Nov 1, 2018

Appalachian State University Alumnus, John Vines, believed that his two most influential mentors in the Walker College of Business shaped him...

Alumni, Centers - BB&T Student Leadership Center, Dept - MKT, Dept - MGT
Student profile: Emma Spear's love of design and fields of study set her on the fast path to digital marketing

Student profile: Emma Spear's love of design and combined fields of study set her on fast path to digital marketing Sep 7, 2018

Majoring in marketing and minoring in graphic arts and imaging technology, Appalachian State University junior...

Students, Dept - MKT, Front Page
Javon Nathaniel

Student Profile: Javon Nathaniel wears many different name tags, defines 'all-around' student Aug 31, 2018

Over his academic career, Appalachian State University marketing and international business double major Javon Nathaniel has...

Students, Front Page, Dept - MKT, International