Marketing professor authors 'ultimate source' on sharing economy

Pia Albinsson, associate professor of marketing in the Walker College of Business at Appalachian State University, has co-authored a new book that serves as "the ultimate source for anyone who wants a comprehensive view of how the sharing economy began and how it may fundamentally change capitalism across the globe."

Pia Albinsson, Appalachian State University

The Rise of the Sharing Economy: Exploring the Challenges and Opportunities of Collaborative Consumption, is co-edited by Albinsson and B. Yasanthi Perera, assistant professor of business ethics at Brock University, and includes a forward by Russell Belk.

According to the publisher's website:

Collaborative consumption has given rise to a "sharing economy" and with it, consumption-based businesses, from Airbnb and Couchsurfing to Zipcar and Uber. The text examines the business phenomenon of the sharing economy, giving readers a thorough analysis of this up-and-coming sector. The book presents a detailed historical perspective of sharing and cooperatives, followed by a discussion of societal factors—predominantly technology—that have facilitated the fast growth of collaborative consumption businesses. Additional chapters offer progressive perspectives on how companies can further commercialize sharing.

Albinsson, who currently holds the John W. Guffey Jr. Professorship in the Walker College, has taught at Appalachian since 2009. Her research interests include collaborative consumption, consumer activism, sustainability, and advertising effectiveness. She has published in journals including Consumption, Markets, and Culture, Psychology and Marketing, European Journal of Marketing, Journal of Macromarketing, Journal of Public Policy and Marketing, Journal of Marketing Theory and Practice, and International Journal of Wine Business Research.

The Rise of the Sharing Economy: Exploring the Challenges and Opportunities of Collaborative Consumption
Published: Jan 8, 2018 2:06pm