Principle Business Skills Certificate
In the fast-paced environment in which businesses currently operate, being able to communicate cross-functionally sets you apart as a valuable resource to your organization. This certificate provides an overview of the functional areas of Human Resources, Accounting, Management and Marketing and aims to help attendees leverage new skills for improving organizations and processes.
This certificate includes the following courses:
Principles of Human Resource Management
The term "HR" often brings to mind policy enforcement or the acts of hiring and firing, but effective human resource management goes beyond administrative duties and involves strategically leveraging your organization's talent to contribute to the overall success of your business. This session will teach you the foundational knowledge of human resources and leave equipped with the knowledge and practical skills you need to more effectively manage your business's greatest resource - its employees. Topics included in this session include:
- Employment Law
- Job Analysis & Organizational Design
- The Hiring Process
- Performance Management
- The Employee Handbook
Principles of Marketing
The fundamentals of Marketing have long been associated with advertising and promotion, yet the art and science of Marketing starts from the formation of a business to supply a needed good. This course will discuss the history of Marketing, from its earliest roots as an offshoot of economics through its constant reinvention over the last 100 years. This session will discuss how businesses can integrate the concepts of marketing into their current business and how it can help your business constantly reposition its value to fulfill consumer desires. Topics included in this session include:
- The Marketing Concept
- Market Strategy
- Promotion and Social Media
- Segmentation, Targeting, Positioning
- The 4 Ps (Product, Price, Place, and Promotion)
Principles of Management
Management styles differ significantly among, and sometimes even within, firms. This session will examine how both traditional and more contemporary managers succeed in achieving organizational objectives. Furthermore, it will provide an introduction to fundamental managerial functions such as planning, organization, leading, and controlling. Upon completion students will be better prepared to enter into, or be promoted from, general management positions. Some of the topics covered in this session include:
- Strategic Planning
- Goal Setting
- Leadership Skills
- Conflict Management
- Employee Motivation
Principles of Accounting
Accounting is the language of business that provides a framework for understanding the financial performance and health of a company. This session will give you a foundation knowledge of accounting, bookkeeping, and financial management skills that are necessary to compete in today's business environment. Topics that will be covered in this session include:
- Financial statements
- Bookkeeping with QuickBooks
- Business tax obligations
- Cash flow and financial management
- Internal controls and fraud prevention