Walker College of Business

Marketing professor advises on "cheap" car insurance in North Carolina

Appalachian State University Assistant Professor of Marketing Atanas (Nik) Nikolov has been featured as an expert in a WalletHub article describi...

Dr. Jamie Parson on the importance of inclusivity in the classroom

The 90.5 WASU FM radio station recently had Dr. Jamie Parson—Appalachian State Professor in the Finance, Banking and Insurance department—on their...

Marketing researchers discover marginalized women utilize social media to counter biased, mainstream narratives about them, promote well-being

Research from faculty at Appalachian State University examines the way in which marginalized women utilize social media to counter biased, mainstream ...

For ‘the gram’: App State’s Dr. Lubna Nafees studies social media influencers

BOONE, N.C. — Dr. Lubna Nafees uses work time to surf social media. She’s not playing around, though: This assistant professor in Appalachian Stat...

Sustainability research from App State helps neighborhoods prepare for extreme weather events

Researchers at Appalachian State University have teamed up with AT&T to provide climate data that could help at-risk neighborhoods prepare for ext...

Spring 2021 edition of Eye on IOHRM now available

The Spring 2021 edition of "Eye on IOHRM" is now available online.Eye on IOHRM is a news publication from the Industrial-Organizational Psycholog...