Walker College of Business

New faculty research highlight: Santosh Nandi

Santosh Nandi, an assistant professor of management at Appalachian State University, has recently published two research papers. Perceived Value,...

Northington named "reviewer of the year" by Qualitative Market Research

William Northington, an assistant professor of marketing and supply chain management at Appalachian State University, was recognized as...

Marketing professors consider organic food consumption in emerging markets

Marketing professors Lubna Nafees, Eva Hyatt, Neel Das and Unal Boya in Appalachian State University's Walker College of Business have published ...

Marketing research suggests frontline employees who must enforce rules with customers suffer significant stress

New research from William Northington, an assistant professor of marketing and supply chain management at Appalachian State University, suggests that,...

Walker College welcomes new business faculty and staff members for Fall 2021

The Walker College of Business at Appalachian State University announces the appointments of 19 new faculty members and six new staff members.Accounti...

Nikolov attains QM course certification for MBA international marketing

Nik Nikolov, an assistant professor in the Department of Marketing & Supply Chain Management in Appalachian State University’s Walker College of...