Appalachian State University

Walker College of Business

Alumni - MKT


	Student Research: The value of a horse show Posted on Dec 31, 2012 in Alumni Alumni - ECON Alumni - MKT Research One of the longest tenured events in the High Country is the Blowing Rock Charity Horse Show. It recently completed its 89th year, attracting riders from all across the country.The three-week event was also the subject of an honors thesis for new Walker College graduate Nicole Jelley '12 ECON, MKT. She compiled an economic impact report on the horse show, concluding it contributed more than $7.7 million to the local economy.She did the report at the request of the Blowing Rock... [read more]
	Appalachian Abroad: "Living abroad is amazing, and has really changed who I am" Posted on Dec 18, 2012 in Alumni Alumni - MGT Alumni - MKT International Photo: Troy Tuttle '97As a student at Appalachian, Melanie Whitaker '01 MGT, MKT was pursuing a degree in chemistry until she noticed the fun her roommate was having while studying hospitality management. "I want to be doing what she's doing," said the Walker College alumna, who now lives in London. "I'm really pleased that I did because it's brought me here."Whitaker works as the learning and development manager for the Dorchester Collection, which manages luxury hotels in the United... [read more]
	Strongest growth company in Charlotte run by Walker alumnus Posted on Dec 7, 2012 in Alumni Alumni - MKT The Charlotte Business Journal last week released its Fast 50, which is described as "the region’s fastest-growing privately held companies." Coming out on top is Direct Digital, a nutritional supplement company co-founded by Brandon Adcock '06 MKT.Joined by fellow co-founders Paul Reichelt and John Kim, Adcock has seen his company achieve a 3-year average growth rate of 691 percent, according to CBJ. It all started with an initial investment of $360,000.“The first day we... [read more]
	Walker College APPlause Posted on Jul 5, 2012 in Alumni Alumni - ACC Alumni - CIS Alumni - MBA Alumni - MKT Faculty Ron Marden, accounting professor within Walker College, was named the "Best Faculty Advisor" for 2011-2012, as selected by the Appalachian Coordinating Council of Clubs. Marden is the advisior to the Beta Alpha Psi, the International Honorary Organization for Financial Information Professionals. Marden Adam Neal '00 ACC '01 MS was recently promoted to International Tax Specialist 3 from... [read more]
	Walker College APPlause Posted on Feb 17, 2012 in Alumni Alumni - ACC Alumni - MGT Alumni - MKT Class Notes Faculty Dr. Charles Oswald, who teaches within Walker College, was recently named an inaugural member of the North Carolina Bar Association Pro Bono Honor Roll for his work in the community providing legal services to those unable to pay. Justin Gomez '04 MKT recently accepted a position at Winston-Salem Journal/ Media General as marketing director. He recently was employed at Downtown Winston-Salem Partnership as director of marketing and operations. Todd Batchelor '95 MS ACC was recently named a... [read more]
	Walker College APPlause Posted on Aug 10, 2011 in Alumni Alumni - ACC Alumni - CIS Alumni - ECON Alumni - MGT Alumni - MKT Andrew "Littleberry" Gilleland '92 ECON has been named general manager of the Cincinnati regional office for Toyota Motor Sales. The office oversees the automaker's sales and service operations in Ohio, Kentucky, Michigan and Tennessee. Jason Graton '10 CIS has joined FleetNet America as a software developer. He will be heading up the sales and use tax development among other projects. His previous positions include web developer for social networking and a global... [read more]
	Walker alumnus among business mag's list of "40 under 40" Posted on May 20, 2011 in Alumni Alumni - MKT Each year the Triangle Business Journal celebrates "40 Under 40," a list of professionals under the age of 40 who make tremendous contributions "to their organizations and to the community." This year's class was celebrated earlier this month at a luncheon in Raleigh. It included Paul L. Kizakevich '99 MKT, regional executive at CA Technologies. "This year’s 40 Under 40 winners are the region’s up-and-coming thought... [read more]
	A new marketing approach to a historic location Posted on Apr 15, 2011 in Alumni Alumni - MKT Jeff Fissel '06 MKT is executive director of Rural Hill, a historic site in Huntersville. Last summer, a focused effort was created to drive more business to the self-described "Nature Preserve, Field Trip Destination, Cultural Events Site, Farm, and all around great place to get away from one’s daily stresses in life." According to the Charlotte Observer, the plan is seeing results. On April 30, though, Fissel will mark his territory (pardon the pun)... [read more]
	Established country music star wins best new singer award Posted on Apr 4, 2011 in Alumni Alumni - MKT Eric Church '00 MKT released his debut country single, "How 'Bout You," in spring 2006. His debut album followed in July. After some successful tour dates, his second album, "Carolina, was released in 2008. He later played a concert at his alma mater. Last night Church had another carrer milestone. He was named "Top new solo vocalist" during the 45th Annual Academy of Country Music Awards from Las Vegas. He also performed live during the show, singing "... [read more]
	"I never really thought of myself as an entrepreneur or someone with an entrepreneurial spirit" Posted on Feb 17, 2011 in Alumni Alumni - MKT The most recent issue of Appalachiain Today is now online. Among its many stories is a feature on Brandon Adcock '06 MKT, co-owner of Direct Digital. The multi-million dollar business is an Internet-based vitamin and supplement company with its headquarters in Charlotte. As he left Appalachian State, Adcock didn't expect to become an entrepreneur, according to the article (page 37). “I never really thought of myself as an entrepreneur or someone with an entrepreneurial ... [read more]

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Walker College of Business
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416 Howard Street
Room 4135 Raley Hall
ASU Box 32037
Boone, NC 28608-2037
Phone: (828) 262-2057
Fax: (828) 262-4049
wcob@appstate.edu
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