Dept - MKT

HercRentals Appalachian State sales program scholarships

HercRentals Appalachian State sales program scholarships Feb 6, 2020

HercRentals is offering a $500 scholarship  to an Appalachian State University business student.

Dept - MKT, Scholarships
Marketing professor Pia Albinsson offers analysis of Uber in new book

App State marketing professor’s book analyzes Uber’s success Jan 27, 2020

Appalachian State University professor of marketing Pia A. Albinsson has co-authored a new book, "Uber," about "one of the most innovative companies of our time."

Faculty, Dept - MKT, Research

Walker College welcomes five new faculty members for Spring 2020 term Jan 13, 2020

The Walker College of Business at Appalachian State University announces the appointments of five new faculty members and two new staff members.

Faculty, Front Page, Walker College News, Centers - BB&T Student Leadership Center, Dept - ECON, Dept - CISSCM, Dept - MGT, Dept - MKT
Holshouser Ethics Luncheon on Green Faculty and Green Business to be held January 29

Holshouser Ethics Luncheon on Green Faculty and Green Business to be held January 29 Dec 6, 2019

Sustainable Business Lunch & Learn 
Wednesday, January 29, 11:30 - 1:00 p.m.
Peacock Hall 4140, Holland Engagement...

Faculty, Front Page, Sustainable Business, Holshouser, Dept - ACC, Dept - CISSCM, Dept - ECON, Dept - MGT, Dept - MKT
Eight earn awards for outstanding international engagement

Eight earn awards for outstanding international engagement Nov 18, 2019

Four Appalachian State University business students and four faculty members have earned awards from the Walker College of Business for...

Faculty, Students, Dept - FIN, Dept - CISSCM, Dept - MGT, Dept - MKT, Dept - ACC, Events, International, Walker College News, Sustainable Business, Front Page, MBA
The Department of Marketing & Supply Chain Management recently welcomed travel blogger, social media influencer and IT recruiter for Amazon Web Services Becca Ingle to present on her experiences during a digital marketing class (MKT 3225-101).

In Pictures: marketing classroom welcomes social influencer Oct 23, 2019

A key component to the Walker Experience at Appalachian State University is classroom learning with industry professionals. 

Dept - MGT, Dept - MKT
Research posters to be presented Oct. 24

Research posters to be presented Oct. 24 Oct 15, 2019

Sixteen faculty research projects and three faculty-led student research projects will be presented at the 2019 Walker College of Business Dean's...

Faculty, Students, Dept - ECON, Dept - CISSCM, Dept - ECON, Dept - FIN, Dept - MKT, Research, Events, Front Page
Advertising research will help marketers know when to invest in ad creativity

Advertising research will help marketers know when to invest in ad creativity Jun 26, 2019

Research on advertisement creativity from Walker College Marketing Professor Ilgım Dara Benoit was recently published in the...

Research, Dept - MKT, Faculty, Front Page