Dept - MKT

2018 Business Leaders Magazine, Appalachian State University

New business leaders magazine available online Jan 11, 2018

The latest of edition of Business Leaders magazine is now available online at business.appstate...

Alumni, Faculty, Students, Dept - ACC, Dept - CISSCM, Dept - ECON, Dept - FIN, Dept - MGT, Dept - MKT, Front Page
The Rise of the Sharing Economy: Exploring the Challenges and Opportunities of Collaborative Consumption

Marketing professor authors 'ultimate source' on sharing economy Jan 8, 2018

Pia Albinsson, associate professor of marketing in the Walker College of Business at Appalachian State University, has co-authored a new book that serves as "the ultimate sou

Faculty, Research, Dept - MKT, Economy, Front Page
Pictured from left are Bobby Martin, Narayana Walters, Jackson Barbee, Chandler Greer and Erich Schlenker

Three earn top spots for innovative business ideas Nov 20, 2017

Appalachian State University Freshman Jackson Barbee earned the top spot and $1,000 at the 2017 ...

Students, Walker College News, Centers - Center for Entrepreneurship, Dept - MGT, Dept - MKT, Front Page
Economics Researcher David Dickinson, left, shares a moment with Accounting Researcher Tammy Kowalczyk, Marketing Researcher Pia Albinsson and Management Researcher Carol Kline

In Pictures: Business professors share a moment during the Oct. 27, 2017 Dean's Club Research Poster Session Oct 25, 2017

Four Walker College of Business were shared a moment during the 2017 Dean's Club Research Poster Session held in Peacock Hall October 25, 2017....

Faculty, Dept - ACC, Dept - ECON, Dept - MKT, Dept - MGT, Front Page, Research

Business faculty, staff recognized as "most helpful" at Appalachian Sep 14, 2017

Appalachian State University's Mapworks Office has released the 2016-17 version of its Most Helpful Faculty &...

Faculty, Centers - BB&T Student Leadership Center, Centers - Brantley Risk and Insurance, Dept - ACC, Dept - ECON, Dept - MGT, Dept - MKT, Dept - FIN, Front Page
Matt Zothner

Marketing student highlights experiences in China as a 2017 Holland Fellow Aug 1, 2017

Appalachian State University student Matt Zothner recently compiled a video montage of his experiences  in...

Students, Holland Fellows, International, Dept - MKT
 Walker College marketing professor's research on consumer behavior published in Journal of Consumer Marketing

Marketing professor's research on consumer behavior published in Journal of Consumer Marketing Jun 27, 2017

Research on consumer decision making from Walker College Marketing Professor Ilgim Dara Benoit was recently...

Faculty, Dept - MKT, Research, Front Page
Photo by Ken Ketchie, hcpress.com. Local outdoor enthusiasts (from left) Jason Berry, Bill Ireland and Russ Hiatt are pictured at Appalachian Mountain Brewery.

Alumni Spotlight: Boone Film Festival co-Founder Jason Berry '02 MGT, MKT Jun 9, 2017

Residents of the High Country are invited to participate in the Boone Film Festival, an event that Appalachian State University...

Alumni, Dept - MGT, Dept - MKT, Front Page
Walker College adds course in storytelling and social media to dynamic curriculum

Walker College adds course in storytelling and social media to dynamic curriculum Mar 29, 2017

Appalachian State University will offer a new course in storytelling and social media beginning Fall 2017. ...

Faculty, Front Page, Dept - MKT