Dept - MKT

Advertising research will help marketers know when to invest in ad creativity

Advertising research will help marketers know when to invest in ad creativity Jun 26, 2019

Research on advertisement creativity from Walker College Marketing Professor Ilgım Dara Benoit was recently published in the...

Research, Dept - MKT, Faculty, Front Page
Alumni Spotlight: Sales Marketing Grad Patrick Holden

Alumni Spotlight: Sales Marketing Grad Patrick Holden Jun 10, 2019

Patrick Holden ‘19 majored in marketing at Appalachian State University with a concentration in professional selling.

Today, Holden is a...

Alumni, Competition, Dept - MKT
Helpful Tip

Marketing professors provide advice for credit card selection May 23, 2019

Appalachian State University marketing professors Pia Albinsson and Neel Das were recently featured in...

Dept - MKT, Faculty
Marketing lecturer offers advice on Amex cards

Marketing lecturer offers advice on Amex cards May 20, 2019

Appalachian State University marketing lecturer Charlie Ciaramita was recently featured in a...

Faculty, Dept - MKT
Walker College announces inaugural recipients of Dean's Club Research Prize

Walker College announces inaugural recipients of Dean's Club Research Prize May 7, 2019

During the 2019 G.A. Sywassink Day of Excellence, four Appalachian State University business professors earned the first-ever ...

Faculty, Dept - MKT, Dept - MGT, Dept - ECON, Sustainable Business, Research, Front Page
Research suggests sales managers should pay attention to the salespeople’s perceptions of justice norms

Research suggests sales managers should pay attention to the salespeople’s perceptions of justice norms Jan 24, 2019

Faculty research from professors at Appalachian State University's Walker College of Business has shown that organizations' justice norms enhance...

Faculty, Research, Dept - MKT, Front Page
Marketing students compete in national collegiate sales competition

Marketing students compete in national collegiate sales competition Nov 25, 2018

Appalachian State University students majoring in sales marketing recently competed at the International Collegiate Sales Competition (ICSC) in...

Students, Dept - MKT, Competition
Walker College of Business scholarship recipients and donors during the 2018 reception at Appalachian State University

On-campus reception for scholarship donors and their recipients provides an annual opportunity for business students to meet their benefactors Nov 16, 2018

An on-campus reception for scholarship donors and their recipients provides an annual opportunity for business students at ...

Dept - MKT, Dept - ACC, Alumni, Students, Events, Scholarships