Dept - MKT

Business faculty, staff recognized as "most helpful" at Appalachian Sep 14, 2017

Appalachian State University's Mapworks Office has released the 2016-17 version of its Most Helpful Faculty & Staff poster.

Faculty, Centers - BB&T Student Leadership Center, Centers - Brantley Risk and Insurance, Dept - ACC, Dept - ECON, Dept - MGT, Dept - MKT, Dept - FIN, Front Page
Source: 2017 Deloitte Millenial Survey

Alumnus featured in Insurance Business America magazine, discusses 'aging workforce' challenge to insurance industry Aug 7, 2017

Walker College of Business alumnus Josh Ammons was recently featured in Insurance Business America magazine, the magazine for America's insurance brokering a

Alumni, Centers - Brantley Risk and Insurance, Dept - MKT, Front Page, Business Advisory Council
Matt Zothner

Marketing student highlights experiences in China as a 2017 Holland Fellow Aug 1, 2017

Appalachian State University student Matt Zothner recently compiled a video montage of his experiences  in...

Students, Holland Fellows, International, Dept - MKT
 Walker College marketing professor's research on consumer behavior published in Journal of Consumer Marketing

Marketing professor's research on consumer behavior published in Journal of Consumer Marketing Jun 27, 2017

Research on consumer decision making from Walker College Marketing Professor Ilgim Dara Benoit was recently...

Faculty, Dept - MKT, Research, Front Page
Photo by Ken Ketchie, hcpress.com. Local outdoor enthusiasts (from left) Jason Berry, Bill Ireland and Russ Hiatt are pictured at Appalachian Mountain Brewery.

Alumni Spotlight: Boone Film Festival co-Founder Jason Berry '02 MGT, MKT Jun 9, 2017

Residents of the High Country are invited to participate in the Boone Film Festival, an event that Appalachian State University...

Alumni, Dept - MGT, Dept - MKT, Front Page
Walker College adds course in storytelling and social media to dynamic curriculum

Walker College adds course in storytelling and social media to dynamic curriculum Mar 29, 2017

Appalachian State University will offer a new course in storytelling and social media beginning Fall 2017. ...

Faculty, Front Page, Dept - MKT
Marketing alumnus' insights on Scottish advertising featured on Huffington Post

Marketing alumnus' insights on Scottish advertising featured on Huffington Post Mar 5, 2017

"Brand USA is deeper than burgers," wrote Walker College Marketing Alumnus Eric Klein '12 in an article published recently to...

Dept - MKT, Front Page
Christy Holden

Walker College alumnus to speak at Women in Leadership Ground Breakers conference Sep 19, 2016

Walker College of Business alumna Christy Holden '99, a Marketing and Management grad with a concentration in Human Resources,...

Front Page, Dept - MGT, Dept - MKT
Alumnus establishes unique venture fund to help students launch businesses

Alumnus establishes unique venture fund to help students launch businesses Jul 25, 2016

Appalachian State University received a gift from Walker College of Business alumnus and entrepreneur Steve Norwood ‘80 to seed...

Centers - Center for Entrepreneurship, Dept - MKT
Marketing alumnus Jeff Dudan, Founder and CEO of AdvantaClean, to appear on CBS hit Undercover Boss May 29

Marketing alumnus Jeff Dudan, Founder and CEO of AdvantaClean, to appear on CBS hit Undercover Boss May 29 May 20, 2016

Appalachian State University football player and Walker College of Business Marketing alumnus

Dept - MKT, Alumni