Dept - MKT

Eight earn awards for outstanding international engagement

Eight earn awards for outstanding international engagement Nov 18, 2019

Four Appalachian State University business students and four faculty members have earned awards from the Walker College of Business for outstanding international engagement.

Faculty, Students, Dept - FIN, Dept - CISSCM, Dept - MGT, Dept - MKT, Dept - ACC, Events, International, Walker College News, Sustainable Business
The Department of Marketing & Supply Chain Management recently welcomed travel blogger, social media influencer and IT recruiter for Amazon Web Services Becca Ingle to present on her experiences during a digital marketing class (MKT 3225-101).

In Pictures: marketing classroom welcomes social influencer Oct 23, 2019

A key component to the Walker Experience at Appalachian State University is classroom learning with industry professionals. 

Dept - MGT, Dept - MKT
Research posters to be presented Oct. 24

Research posters to be presented Oct. 24 Oct 15, 2019

Sixteen faculty research projects and three faculty-led student research projects will be presented at the 2019 Walker College of Business Dean's...

Faculty, Students, Dept - ECON, Dept - CISSCM, Dept - ECON, Dept - FIN, Dept - MKT, Research, Events, Front Page
Advertising research will help marketers know when to invest in ad creativity

Advertising research will help marketers know when to invest in ad creativity Jun 26, 2019

Research on advertisement creativity from Walker College Marketing Professor Ilgım Dara Benoit was recently published in the...

Research, Dept - MKT, Faculty, Front Page
Alumni Spotlight: Sales Marketing Grad Patrick Holden

Alumni Spotlight: Sales Marketing Grad Patrick Holden Jun 10, 2019

Patrick Holden ‘19 majored in marketing at Appalachian State University with a concentration in professional selling.

Today, Holden is a...

Alumni, Competition, Dept - MKT
Helpful Tip

Marketing professors provide advice for credit card selection May 23, 2019

Appalachian State University marketing professors Pia Albinsson and Neel Das were recently featured in...

Dept - MKT, Faculty
Marketing lecturer offers advice on Amex cards

Marketing lecturer offers advice on Amex cards May 20, 2019

Appalachian State University marketing lecturer Charlie Ciaramita was recently featured in a...

Faculty, Dept - MKT