Dept - MKT

Research suggests sales managers should pay attention to the salespeople’s perceptions of justice norms

Research suggests sales managers should pay attention to the salespeople’s perceptions of justice norms Jan 24, 2019

Faculty research from professors at Appalachian State University's Walker College of Business has shown that organizations' justice norms enhance relational norms, which then increase commitment...

Faculty, Research, Dept - MKT, Front Page
Walker College of Business scholarship recipients and donors during the 2018 reception at Appalachian State University

On-campus reception for scholarship donors and their recipients provides an annual opportunity for business students to meet their benefactors Nov 16, 2018

An on-campus reception for scholarship donors and their recipients provides an annual opportunity for business students at Appalachian State University

Dept - MKT, Dept - ACC, Alumni, Students, Events, Scholarships
Neel Das

Marketing professor offers expert advice on Capital One credit cards Nov 8, 2018

WalletHub recently posted an article about Capital One credit cards and cited expert advice from Appalachian State University Associate Professor...

Faculty, Dept - MKT
John Vines

Alumni Profile: John Vines attributes his career success to the BB&T Student Leadership Center Nov 1, 2018

Appalachian State University Alumnus, John Vines, believed that his two most influential mentors in the Walker College of Business shaped him...

Alumni, Centers - BB&T Student Leadership Center, Dept - MKT, Dept - MGT
Student profile: Emma Spear's love of design and fields of study set her on the fast path to digital marketing

Student profile: Emma Spear's love of design and combined fields of study set her on fast path to digital marketing Sep 7, 2018

Majoring in marketing and minoring in graphic arts and imaging technology, Appalachian State University junior...

Students, Dept - MKT, Front Page
Javon Nathaniel

Student Profile: Javon Nathaniel wears many different name tags, defines 'all-around' student Aug 31, 2018

Over his academic career, Appalachian State University marketing and international business double major Javon Nathaniel has...

Students, Front Page, Dept - MKT, International
From upper left, clockwise: Appalachian Business Professors Pia Albinsson, Dana Clark, Heather Dixon-Fowler, Pete Groothuis, Scott Hunsinger, Tammy Kowalczyk, Ash Morgan and Tracy Reed

Eight earn professorships in Walker College of Business May 24, 2018

About the Awards

Appalachian State University professors Tracy Reed, Tammy Kowalczyk, Heather Dixon-...

Faculty, Front Page, Research, Walker College News, Dept - ACC, Centers - CERPA, Dept - CISSCM, Dept - ECON, Dept - MGT, Dept - MKT

Alumni spotlight: Neergroup marketing Apr 27, 2018

By each account, Appalachian State University alumni Chad Emerick '08, Jason Tudor '08 and Ted Siewers...

Alumni, Dept - MGT, Dept - MKT, Front Page
Business students honored for outstanding academic performance

Business students honored for outstanding academic performance Apr 22, 2018

Thirty business students were recognized Friday, April 20 during the 2018 Walker College of Business (WCOB) Honors Convocation, held in the...

Students, Dept - ACC, Dept - ECON, Dept - CISSCM, Dept - MGT, Dept - FIN, Dept - MKT, Events, MBA, International, Front Page
Olivia Chason (center, holding US flag) selected to participate in SAS Global Sales Academy

Recent alumna selected to participate in SAS' fifth Global Sales Academy Feb 5, 2018

Walker College of Business alumna Olivia Chason has been named to SAS' Global Sales Academy.

Dept - MKT, Alumni