Marketing faculty produce new book on the sharing economy Jun 17, 2024
"Understanding Collaborative Consumption", a new book edited by Appalachian State University Professors Pia A. Albinsson and Stephanie J. Lawson, along with their colleague B.
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Three Walker College professors to present during 2021 Appalachian Global Symposium Nov 14, 2021
On Wednesday, November 17, Appalachian State University will host the ninth annual...
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Marketing professor named 2021 SMA Distinguished Fellow Nov 14, 2021
Appalachian State University's Pia Albinsson, a professor in the...
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App State students put business analytics skills to work in regional competition Nov 1, 2021
Appalachian State University students represented the university in the 2021 Champion® Analytics Case Competition, Oct. 21-22.
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Marketing professors explore gender and cultural competence in nursing homes Nov 1, 2021
Research from Appalachian State University marketing professors Ilgım Dara Benoit and Jeffrey Foreman has been...
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Walker College staff members earn "shout out" for service during Summer 2021 Nov 1, 2021
Members of the Walker College of Business staff have earned a Staff Senate Staff Shout Out for exemplary service in their work during the third...
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Business faculty and staff members among most helpful at App State Oct 11, 2021
Eighteen faculty and staff members in the Walker College of Business were named among the most helpful at Appalachian...
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Marketing researchers examine motivations for a favorite American tradition: tailgating Sep 28, 2021
Research from faculty at Appalachian State University examines a favorite American tradition: tailgating -- and what motivates us to participate...
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Northington named "reviewer of the year" by Qualitative Market Research Sep 9, 2021
William Northington, an assistant professor of ...
Faculty, Dept - MKT SCM
Marketing professors consider organic food consumption in emerging markets Sep 1, 2021
Marketing professors Lubna Nafees, Eva Hyatt, Neel Das and Unal Boya in Appalachian State University's Walker College of Business have published...
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Marketing research suggests frontline employees who must enforce rules with customers suffer significant stress Aug 16, 2021
New research from William Northington, an assistant professor of...
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