Marketing faculty produce new book on the sharing economy

"Understanding Collaborative Consumption", a new book edited by Appalachian State University Professors Pia A. Albinsson and Stephanie J. Lawson, along with their colleague B. Yasanthi Perera of Brock University in Canada, is now available from Edward Elgar Publishing

Understanding Collaborative Consumption

Collaborative consumption, or the shared use of goods and services like Uber and Airbnb, has grown rapidly in recent years.

"This dynamic book explores the importance of collaborative consumption, which is particularly relevant at a time when the sharing economy has established itself as part of the mainstream market. Nearly 40 expert scholars across the globe go beyond the existing literature to investigate understudied community efforts and spaces, including innovative topics such as hand-me-downs and coworking."

Read a sample chapter.

About the Editors

The editors are members of the Walker College of Business' faculty in the Department of Marketing and Supply Chain Management.

Albinsson is the Beroth Professor of Marketing at App State, and her teaching interests include collaborative consumption, consumer activism, corporate social responsibility and advertising effectiveness. She is a past recipient of the Walker College's Sywassink Award for Excellence in Research.

Lawson is an associate professor of marketing at App State. Her research interests include collaborative consumption, access-based services, and Native American issues in marketing.  

Marketing faculty produce new book on the sharing economy
Published: Jun 17, 2024 5:05pm