Dept - MKT SCM

Shows attains QM course certification for MBA 5420, marketing strategy

Shows attains QM course certification for MBA 5420, marketing strategy Jun 13, 2022

David Shows, an associate professor in the Department of Marketing & Supply Chain Management at Appalachian State University and director of the Walker College of Business' professional...

Faculty, Front Page, Quality Matters, Dept - MKT SCM
Appalachian releases the Dean’s and Chancellor’s lists for the Spring 2022 semester

Appalachian releases the Dean’s and Chancellor’s lists for the Spring 2022 semester May 13, 2022

Appalachian State University has released the Dean’s and Chancellor’s lists for the spring 2022 semester.

Students, Front Page, Dept - ACC, Dept - CIS, Dept - ECON, Dept - FIN, Dept - MKT SCM, Dept - MKT SCM
Marketing student earns top spot in CSS Cold Calling Competition

Marketing student earns top spot in CSS Cold Calling Competition May 5, 2022

Appalachian State University senior marketing student Sam Cheatham has earned first place in the Collegiate Sales Society (CSS) Spring 2022 CSS Cold Calling Competition.

Students, Front Page, Dept - MKT SCM, Centers - Center for Entrepreneurship, Competition
Advertising research will help marketers know when to invest in ad creativity

Advertising research will help marketers know when to invest in ad creativity Jun 26, 2019

Research on advertisement creativity from Walker College Marketing Professor Ilgım Dara Benoit was recently published in the...

Research, Dept - MKT SCM, Faculty, Front Page
Alumni Spotlight: Sales Marketing Grad Patrick Holden

Alumni Spotlight: Sales Marketing Grad Patrick Holden Jun 10, 2019

Patrick Holden ‘19 majored in marketing at Appalachian State University with a concentration in professional selling.

Today, Holden is a...

Alumni, Competition, Dept - MKT SCM
Helpful Tip

Marketing professors provide advice for credit card selection May 23, 2019

Appalachian State University marketing professors Pia Albinsson and Neel Das were recently featured in...

Dept - MKT SCM, Faculty
Marketing lecturer offers advice on Amex cards

Marketing lecturer offers advice on Amex cards May 20, 2019

Appalachian State University marketing lecturer Charlie Ciaramita was recently featured in a...

Faculty, Dept - MKT SCM
Walker College announces inaugural recipients of Dean's Club Research Prize

Walker College announces inaugural recipients of Dean's Club Research Prize May 7, 2019

During the 2019 G.A. Sywassink Day of Excellence, four Appalachian State University business professors earned the first-ever ...

Faculty, Dept - MKT SCM, Dept - MGT, Dept - ECON, Sustainable Business, Research, Front Page, Walker College News
Research suggests sales managers should pay attention to the salespeople’s perceptions of justice norms

Research suggests sales managers should pay attention to the salespeople’s perceptions of justice norms Jan 24, 2019

Faculty research from professors at Appalachian State University's Walker College of Business has shown that organizations' justice norms enhance...

Faculty, Research, Dept - MKT SCM, Front Page