Dept - MKT SCM

Marketing Madness 2023: March 1-31, 2023

Marketing students take second prize in Marketing Madness competition Apr 24, 2023

Appalachian State University students accepted the challenge from the American Marketing Association (AMA) to participate in Direct Effect Marketing Madness

Students, Competition, Dept - MKT SCM
App State Senior Justice Mapp, left, and Sophomore Kenley Cannon have earned top two spots in national 'cold calling' competition

Marketing students earn top two spots in national 'cold calling' competition Apr 24, 2023

Senior Justice Mapp and Sophomore Kenley Cannon, marketing students in Appalachian State University's Walker College of Business, have earned the top two spo

Students, Dept - MKT SCM, Front Page, Competition
Marketing senior earns national 'Innovation Award' from PSE

Marketing senior earns national 'Innovation Award' from PSE Apr 24, 2023

Justice Mapp, a senior marketing student in Appalachian State University's Walker College of Business, has earned a national award from ...

Students, Front Page, Dept - MKT SCM
Holshouser Ethics Luncheon on Green Faculty and Green Business to be held January 29

Holshouser Ethics Luncheon on Green Faculty and Green Business to be held January 29 Dec 6, 2019

Sustainable Business Lunch & Learn 
Wednesday, January 29, 11:30 - 1:00 p.m.
Peacock Hall 4140, Holland Engagement...

Faculty, Front Page, Sustainable Business, Holshouser, Dept - ACC, Dept - CIS, Dept - ECON, Dept - MGT, Dept - MKT SCM
Eight earn awards for outstanding international engagement

Eight earn awards for outstanding international engagement Nov 18, 2019

Four Appalachian State University business students and four faculty members have earned awards from the Walker College of Business for...

Faculty, Students, Dept - FIN, Dept - CIS, Dept - MGT, Dept - MKT SCM, Dept - ACC, Events, International, Walker College News, Sustainable Business, Front Page, MBA
The Department of Marketing & Supply Chain Management recently welcomed travel blogger, social media influencer and IT recruiter for Amazon Web Services Becca Ingle to present on her experiences during a digital marketing class (MKT 3225-101).

In Pictures: marketing classroom welcomes social influencer Oct 23, 2019

A key component to the Walker Experience at Appalachian State University is classroom learning with industry professionals. 

Dept - MGT, Dept - MKT SCM
Research posters to be presented Oct. 24

Research posters to be presented Oct. 24 Oct 15, 2019

Sixteen faculty research projects and three faculty-led student research projects will be presented at the 2019 Walker College of Business Dean's...

Faculty, Students, Dept - ECON, Dept - CIS, Dept - ECON, Dept - FIN, Dept - MKT SCM, Research, Events, Front Page
Advertising research will help marketers know when to invest in ad creativity

Advertising research will help marketers know when to invest in ad creativity Jun 26, 2019

Research on advertisement creativity from Walker College Marketing Professor Ilgım Dara Benoit was recently published in the...

Research, Dept - MKT SCM, Faculty, Front Page