Marketing faculty produce new book on the sharing economy Jun 17, 2024
"Understanding Collaborative Consumption", a new book edited by Appalachian State University Professors Pia A. Albinsson and Stephanie J. Lawson, along with their colleague B.
Faculty, Dept - MKT SCM, Front Page
Stanley sales director visits her alma mater, advises students on the power of perspective May 22, 2024
Stanley cups, especially the brand's "quencher cup" that comes in an array of colors, have risen in popularity in recent years, and Stanley 1913, a company well known for its vacuum-insulated...
Alumni, Dept - MKT SCM, Front Page, Events
In Pictures: marketing classroom welcomes social influencer Oct 23, 2019
A key component to the Walker Experience at Appalachian State University is classroom learning with industry professionals.
Dept - MGT, Dept - MKT SCM
Research posters to be presented Oct. 24 Oct 15, 2019
Sixteen faculty research projects and three faculty-led student research projects will be presented at the 2019 Walker College of Business Dean's...
Faculty, Students, Dept - ECON, Dept - CIS, Dept - ECON, Dept - FIN, Dept - MKT SCM, Research, Events, Front Page
The Walker College welcomes new faculty and staff members in Fall 2019 Aug 22, 2019
The Walker College of Business at Appalachian State University announces the appointments of 17 new faculty members and 5 new staff members.
Walker College News, Front Page, Centers - Brantley Risk and Insurance, Centers - Center for Entrepreneurship, Centers - Business Career Services, Dept - ACC, Dept - CIS, Dept - ECON, Dept - FIN, Dept - MGT, Dept - MKT SCM
Summer campers in Peacock Hall focus on innovation Jul 23, 2019
During the summer of 2019, both the long-standing Martha Guy Summer Institute (MGSI)...
Students, Sustainable Business, Centers - Center for Entrepreneurship, Dept - CIS, Dept - MKT SCM, Front Page
Advertising research will help marketers know when to invest in ad creativity Jun 26, 2019
Research on advertisement creativity from Walker College Marketing Professor Ilgım Dara Benoit was recently published in the...
Research, Dept - MKT SCM, Faculty, Front Page
Supply chain management program to transition to Department of Marketing Jun 14, 2019
BOONE, N.C.
Faculty, Dept - CIS, Dept - MKT SCM, Walker College News, Front Page
Alumni Spotlight: Sales Marketing Grad Patrick Holden Jun 10, 2019
Patrick Holden ‘19 majored in marketing at Appalachian State University with a concentration in professional selling.
Today, Holden is a...
Alumni, Competition, Dept - MKT SCM
Marketing professors provide advice for credit card selection May 23, 2019
Appalachian State University marketing professors Pia Albinsson and Neel Das were recently featured in...
Dept - MKT SCM, Faculty