Walker College of Business

Dept - MKT SCM

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Marketing faculty produce new book on the sharing economy

Marketing faculty produce new book on the sharing economy Jun 17, 2024

"Understanding Collaborative Consumption", a new book edited by Appalachian State University Professors Pia A. Albinsson and Stephanie J. Lawson, along with their colleague B.

Faculty, Dept - MKT SCM, Front Page
Ratcliffe, pictured left, is a member of the Kraut Creek Ramblers, a band are known for their traditional mountain music.
The Department of Marketing & Supply Chain Management recently welcomed travel blogger, social media influencer and IT recruiter for Amazon Web Services Becca Ingle to present on her experiences during a digital marketing class (MKT 3225-101).

In Pictures: marketing classroom welcomes social influencer Oct 23, 2019

A key component to the Walker Experience at Appalachian State University is classroom learning with industry professionals. 

Dept - MGT, Dept - MKT SCM
Research posters to be presented Oct. 24

Research posters to be presented Oct. 24 Oct 15, 2019

Sixteen faculty research projects and three faculty-led student research projects will be presented at the 2019 Walker College of Business Dean's...

Faculty, Students, Dept - ECON, Dept - CIS, Dept - ECON, Dept - FIN, Dept - MKT SCM, Research, Events, Front Page
Grayson Farmer, of Purlear, a senior marketing major and student veteran at Appalachian, far left, with Siobhan Norris, program manager of military and veteran education for the University of North Carolina System Office, center, and Joe Wessel, student veteran and president of the University of North Carolina at Wilmington's Student Veterans Association, at the eighth annual Student Veterans of America Leadership Institute in Washington, D.C.
Seventh Generation is closing its office to encourage employees to join the global climate strike.
The Walker College welcomes new faculty and staff members in Fall 2019
Summer campers in Peacock Hall focus on innovation
Advertising research will help marketers know when to invest in ad creativity

Advertising research will help marketers know when to invest in ad creativity Jun 26, 2019

Research on advertisement creativity from Walker College Marketing Professor Ilgım Dara Benoit was recently published in the...

Research, Dept - MKT SCM, Faculty, Front Page
Supply chain management program to transition to Department of Marketing
Alumni Spotlight: Sales Marketing Grad Patrick Holden

Alumni Spotlight: Sales Marketing Grad Patrick Holden Jun 10, 2019

Patrick Holden ‘19 majored in marketing at Appalachian State University with a concentration in professional selling.

Today, Holden is a...

Alumni, Competition, Dept - MKT SCM