Dept - MKT SCM

Front row: Kenley Cannon, Kennedy Burton, Bonnie Guy, Christine Parker, Stacey Watson Back Row: Will Sutherland, Barrett Garner, Cody Zimmerman and

Marketing sales students compete in International Collegiate Sales Competition Nov 4, 2024

Students from Appalachian State University competed at the International Collegiate Sales Competition (ICSC), hosted by Florida State University, October 30 -...

Students, Dept - MKT SCM, Competition, Front Page
See the 2024 WCOB Dean’s Club Research Posters Thursday, November 14, 10AM - 2PM

Dean's Club research to be presented in Peacock Hall Nov. 14 Nov 4, 2024

Research projects from Walker College of Business faculty and students will be presented on Appalachian State University campus for the 2024 Walker College of Business Research Day on Thursday,...

Research, Faculty, Students, Dept - ACC, Dept - CIS, Dept - ECON, Dept - MGT, Dept - MKT SCM, Front Page
Pictured, from left, are Snyder, Engen, Meachem, Clark, and Hamlin.

Students ‘excel’ in second semester of Microsoft Excel Collegiate Challenge Oct 28, 2024

Students from Appalachian State University showcased their spreadsheet acumen in two  Microsoft Excel Collegiate Challenge (MECC) related competitions for college students to test their talen

Students, Dept - FIN, Dept - MKT SCM, Dept - ACC, Competition, Giving, Front Page
Matt Zothner

Marketing student highlights experiences in China as a 2017 Holland Fellow Aug 1, 2017

Appalachian State University student Matt Zothner recently compiled a video montage of his experiences  in...

Students, Holland Fellows, International, Dept - MKT SCM
 Walker College marketing professor's research on consumer behavior published in Journal of Consumer Marketing

Marketing professor's research on consumer behavior published in Journal of Consumer Marketing Jun 27, 2017

Research on consumer decision making from Walker College Marketing Professor Ilgim Dara Benoit was recently...

Faculty, Dept - MKT SCM, Research, Front Page
Photo by Ken Ketchie, hcpress.com. Local outdoor enthusiasts (from left) Jason Berry, Bill Ireland and Russ Hiatt are pictured at Appalachian Mountain Brewery.

Alumni Spotlight: Boone Film Festival co-Founder Jason Berry '02 MGT, MKT Jun 9, 2017

Residents of the High Country are invited to participate in the Boone Film Festival, an event that Appalachian State University...

Alumni, Dept - MGT, Dept - MKT SCM, Front Page
Walker College adds course in storytelling and social media to dynamic curriculum

Walker College adds course in storytelling and social media to dynamic curriculum Mar 29, 2017

Appalachian State University will offer a new course in storytelling and social media beginning Fall 2017. ...

Faculty, Front Page, Dept - MKT SCM
Marketing alumnus' insights on Scottish advertising featured on Huffington Post

Marketing alumnus' insights on Scottish advertising featured on Huffington Post Mar 5, 2017

"Brand USA is deeper than burgers," wrote Walker College Marketing Alumnus Eric Klein '12 in an article published recently to...

Dept - MKT SCM, Front Page
Appalachian State University Sales Advisory Board Members in Peacock Hall

Walker College establishes advisory board to guide sales marketing programs Feb 6, 2017

The Walker College of Business has developed a sales advisory committee to provide expertise to the developing sales education...

Dept - MKT SCM, Walker College News, Service, Front Page, Alumni
Christy Holden

Walker College alumnus to speak at Women in Leadership Ground Breakers conference Sep 19, 2016

Walker College of Business alumna Christy Holden '99, a Marketing and Management grad with a concentration in Human Resources,...

Front Page, Dept - MGT, Dept - MKT SCM
Alumnus establishes unique venture fund to help students launch businesses

Alumnus establishes unique venture fund to help students launch businesses Jul 25, 2016

Appalachian State University received a gift from Walker College of Business alumnus and entrepreneur Steve Norwood ‘80 to seed...

Centers - Center for Entrepreneurship, Dept - MKT SCM