Marketing alumnus details lessons learned from manufacturing Bev Tie

The recently posted about the Bev Tie, a novel beverage holder designed by Walker College of Business alumnus Reuben Hollifield MKT '04. 

According to the post, Hollifield has turned the neckwear into a thriving business and learned business lessons along the way.

Hollifield, who also serves as a systems analyst for HomeTrust Bank, detailed lessons learned – including manufacturing and vendor issues – in the news post.