The mountaineer.com recently posted about the Bev Tie, a novel beverage holder designed by Walker College of Business alumnus Reuben Hollifield MKT '04.
According to the post, Hollifield has turned the neckwear into a thriving business and learned business lessons along the way.
Hollifield, who also serves as a systems analyst for HomeTrust Bank, detailed lessons learned – including manufacturing and vendor issues – in the news post.