Dept - MKT SCM

From left are Clark, Hamlin, Perdue, Ramos, Lievano and Meacham

Walker College students take on an Excel challenge Apr 30, 2025

Students from Appalachian State University exhibited data analytics skills during a Microsoft Excel competition, testing their abilities against fellow students in real-world scenarios

Students, Front Page, Dept - ACC, Dept - CIS, Dept - ECON, Dept - FIN, Dept - MKT SCM
Economics Researcher David Dickinson, left, shares a moment with Accounting Researcher Tammy Kowalczyk, Marketing Researcher Pia Albinsson and Management Researcher Carol Kline

In Pictures: Business professors share a moment during the Oct. 27, 2017 Dean's Club Research Poster Session Oct 25, 2017

Four Walker College of Business were shared a moment during the 2017 Dean's Club Research Poster Session held in Peacock Hall October 25, 2017....

Faculty, Dept - ACC, Dept - ECON, Dept - MKT SCM, Dept - MGT, Front Page, Research

Business faculty, staff recognized as "most helpful" at Appalachian Sep 14, 2017

Appalachian State University's Mapworks Office has released the 2016-17 version of its Most Helpful Faculty &...

Faculty, Centers - Business Career Services, Centers - Brantley Risk and Insurance, Dept - ACC, Dept - ECON, Dept - MGT, Dept - MKT SCM, Dept - FIN, Front Page
Matt Zothner

Marketing student highlights experiences in China as a 2017 Holland Fellow Aug 1, 2017

Appalachian State University student Matt Zothner recently compiled a video montage of his experiences  in...

Students, Holland Fellows, International, Dept - MKT SCM
 Walker College marketing professor's research on consumer behavior published in Journal of Consumer Marketing

Marketing professor's research on consumer behavior published in Journal of Consumer Marketing Jun 27, 2017

Research on consumer decision making from Walker College Marketing Professor Ilgim Dara Benoit was recently...

Faculty, Dept - MKT SCM, Research, Front Page
Photo by Ken Ketchie, hcpress.com. Local outdoor enthusiasts (from left) Jason Berry, Bill Ireland and Russ Hiatt are pictured at Appalachian Mountain Brewery.

Alumni Spotlight: Boone Film Festival co-Founder Jason Berry '02 MGT, MKT Jun 9, 2017

Residents of the High Country are invited to participate in the Boone Film Festival, an event that Appalachian State University...

Alumni, Dept - MGT, Dept - MKT SCM, Front Page
Walker College adds course in storytelling and social media to dynamic curriculum

Walker College adds course in storytelling and social media to dynamic curriculum Mar 29, 2017

Appalachian State University will offer a new course in storytelling and social media beginning Fall 2017. ...

Faculty, Front Page, Dept - MKT SCM
Marketing alumnus' insights on Scottish advertising featured on Huffington Post

Marketing alumnus' insights on Scottish advertising featured on Huffington Post Mar 5, 2017

"Brand USA is deeper than burgers," wrote Walker College Marketing Alumnus Eric Klein '12 in an article published recently to...

Dept - MKT SCM, Front Page
Appalachian State University Sales Advisory Board Members in Peacock Hall

Walker College establishes advisory board to guide sales marketing programs Feb 6, 2017

The Walker College of Business has developed a sales advisory committee to provide expertise to the developing sales education...

Dept - MKT SCM, Walker College News, Service, Front Page, Alumni