"Brand USA is deeper than burgers," wrote Walker College Marketing Alumnus Eric Klein '12 in an article published recently to the Huffington Post. "As an American traveling for weeks in Scotland, I expected to see American fast food." But Klein's experience, coupled with his background in marketing, led him to speculate about "the idiosyncratic contrasts to America."
In his article, "A Yankee Millennial with a Marketing Degree...What Caught My Attention in Scotland?" Klein discusses "the conundrum of how to deliver meaningful ads to millennials who favor purpose over profit" and compares and contrasts marketing in the states to efforts abroad.
Marketing alumnus' insights on Scottish advertising featured on Huffington Post
