What Is Confirmation Bias? [faculty featured] Feb 13, 2025
In this MoneyGeek article, financial experts speak about confirmation bias and how it can affect...
Faculty, Front Page, Dept - MKT SCM, Research
Walker College welcomes new faculty, staff for Spring 2025 Term Jan 17, 2025
The Walker College of Business at Appalachian State University welcomes 16 new faculty and staff members to start the Spring 2025 term.
Faculty, Staff, Dept - ACC, Dept - CIS, Dept - ECON, Dept - FIN, Dept - MGT, Dept - MKT SCM, Centers - Business Career Services, Front Page
12 named 2025 Holland Fellows Jan 12, 2025
Twelve Appalachian State University students have been named Holland Fellows for 2025; they will participate in an international business exchange program to Asia.
Students, Holland Fellows, International, Dept - CIS, Dept - ECON, Dept - MGT, Dept - MKT SCM, Front Page
Advertising research will help marketers know when to invest in ad creativity Jun 26, 2019
Research on advertisement creativity from Walker College Marketing Professor Ilgım Dara Benoit was recently published in the...
Research, Dept - MKT SCM, Faculty, Front Page
Supply chain management program to transition to Department of Marketing Jun 14, 2019
BOONE, N.C.
Faculty, Dept - CIS, Dept - MKT SCM, Walker College News, Front Page
Alumni Spotlight: Sales Marketing Grad Patrick Holden Jun 10, 2019
Patrick Holden ‘19 majored in marketing at Appalachian State University with a concentration in professional selling.
Today, Holden is a...
Alumni, Competition, Dept - MKT SCM
Marketing professors provide advice for credit card selection May 23, 2019
Appalachian State University marketing professors Pia Albinsson and Neel Das were recently featured in...
Dept - MKT SCM, Faculty
Marketing lecturer offers advice on Amex cards May 20, 2019
Appalachian State University marketing lecturer Charlie Ciaramita was recently featured in a...
Faculty, Dept - MKT SCM
Walker College announces inaugural recipients of Dean's Club Research Prize May 7, 2019
During the 2019 G.A. Sywassink Day of Excellence, four Appalachian State University business professors earned the first-ever ...
Faculty, Dept - MKT SCM, Dept - MGT, Dept - ECON, Sustainable Business, Research, Front Page, Walker College News
Research suggests sales managers should pay attention to the salespeople’s perceptions of justice norms Jan 24, 2019
Faculty research from professors at Appalachian State University's Walker College of Business has shown that organizations' justice norms enhance...
Faculty, Research, Dept - MKT SCM, Front Page
Nine business students to present senior research theses Dec. 6 Nov 27, 2018
Student members of Appalachian State University's Business Honors Program ...
Students, Front Page, Events, Research, Dept - ACC, Dept - CIS, Dept - MKT SCM, International
Marketing students compete in national collegiate sales competition Nov 25, 2018
Appalachian State University students majoring in sales marketing recently competed at the International Collegiate Sales Competition (ICSC) in...
Students, Dept - MKT SCM, Competition
On-campus reception for scholarship donors and their recipients provides an annual opportunity for business students to meet their benefactors Nov 16, 2018
An on-campus reception for scholarship donors and their recipients provides an annual opportunity for business students at ...
Dept - MKT SCM, Dept - ACC, Alumni, Students, Events, Scholarships