By: Mounica Ramireddy
Student members of Appalachian State University’s chapter of the American Marketing Association (AMA) recently participated in the organization’s 2023 International Collegiate Conference, held in New Orleans, Louisiana, March 30 - April 1.
The conference was attended by 1300 participants and featured various competitions, career panels, networking summits and workshops
The student attendees from App State were as follows.
- Marketing Senior and AMA President Austin Rich
- Marketing Senior and Outgoing President AMA Ashley Pearson
- Marketing Senior and AMA Treasurer Carson Sperber
- Marketing Senior and AMA Member Ellie Smith
- Associate Professor of Marketing and AMA Faculty Advisor Lubna Nafees
The students competed in the Case Study Contest, Marketplace Marketing Simulation, Undergraduate Research Competition, and Marketing Strategy Competition, as well as chapter exhibits.
Rich and Pearson were finalists in both Undergraduate Research Competition and Marketing Strategy Competition, receiving honorable mentions for their work.
In the Undergraduate Research Competition, their paper on beauty influencers was one of the six finalists out of 36 papers and it received significant interest from professionals and case writers. In the Marketing Strategy Competition, their ideas were praised by the judges, and they made it to the final round of more than 70 teams.
Apart from the competitions, the conference also gave the students opportunities to expand their professional networks and learn from their peers, industry experts, and academia.
"The success of the App State AMA team can be attributed to the leadership of Austin Rich and his team, the support of Mrs. Ashley Carver, the guidance of Drs. Pia Albinsson and Jeff Foreman, and the preparation provided by the department colleagues," said Faculty Advisor Lubna Nafees.
Pearson and Rich were also named to the Walker College's 2023 App State Best list.
Related: 29 earn 'App State Best' honors
About the Department of Marketing and Supply Chain Management
At Appalachian State University, students in the Department of Marketing and Supply Chain Management learn to drive industry initiatives that develop customer satisfaction and retention, contribute to company profits and build connections with suppliers, distributors and the community. Students majoring in marketing may select a concentration in general marketing, digital marketing or sales. Students majoring in supply chain management learn about logistics, operations, strategic sourcing, process improvement strategies and supply chain technologies, enabling them to help future employers reduce costs, improve profits and expand their markets. Learn more at https://marketing.appstate.edu.