Preston MacDonald was honored to present research on beehive technology at the SNCURCS conference in Raleigh, North Carolina this past weekend.
Preston worked alongside the Center for Analysis Research and Education (CARE) to conduct this study. Below is a summary of the research presented by Preston.
"We studied perceived ease of use, usefulness, and enjoyment based on the technology acceptance model (TAM) through analysis of a survey. The online survey was conducted by our research partner, Hivetracks.com, the leading software provider to beekeepers. The survey asked demographic questions along with carefully constructed questions to measure the user's perception on the software and their intention to use it. Through analysis of the survey responses, we were able to make executive recommendations to design and improved the software."
CARE is continuing to work to move beyond behavioral intentions by measuring actual usage based on the data stored in Hivetracks. To continue research efforts to save the bees! Preston has learned how to better analyze data, communicate data insights, and work in a data science team to utilize different strengths to produce better results. He is grateful to have worked with the CARE organization and plans to continue to learn more knowledge through CARE!
By Taylor Busse