North Carolina Retail Merchants Association anticipates holiday shopping season
The Center for Economic Research and Policy Analysis (CERPA) at Appalachian State University has released its latest economic analysis, which bodes well for North Carolina retailers.
In collaboration with the North Carolina Retail Merchants Association (NCRMA), CERPA studied the anticipated total retail sales for the 2024 holiday season.
Study Results
The results project a slight overall increase ($42.24 billion, up from $42.08 billion in 2023) and a more robust December (2.2% increase over last year).
“The partnership with NCRMA underscores CERPA’s commitment to providing actionable insights for industries navigating complex economic landscapes,” said Dr. Ash Morgan, CERPA director. “By helping develop precise forecasts, we support government, organizations, and businesses.”
Morgan and App State associate professor of economics Dr. Imran Arif worked on the NCRMA study.
CERPA’s research extends beyond retail sales. Its ongoing projects examine regional economic development, workforce trends, and sustainability initiatives.
Organizations interested in partnering with CERPA should contact Morgan, morganoa@appstate.edu, (828) 262-2927. For more information on CERPA and its initiatives, visit cerpa.appstate.edu.
About the Center for Economics Research and Policy Analysis (CERPA)
The Center for Economics Research and Policy Analysis (CERPA) at Appalachian State University enables decision-makers to implement policies that better achieve targeted outcomes by producing research and disseminating information on current economic and policy issues. Housed in the Walker College of Business' Department of Economics, CERPA maintains the Appalachian Experimental Economics Laboratory (AppEEL) as part of the experimental economics program and encourages faculty and student research. For more information, visit cerpa.appstate.edu.
About the Department of Economics at Appalachian State University
The Department of Economics in Appalachian State University's Walker College of Business is an intellectually vibrant place for students and faculty. As a research-intensive department committed to student learning, the department offers a wide range of courses that provide critical thinking and problem-solving skills, complemented by student-faculty research collaboration. Our faculty members are engaged in research that contributes locally and globally to energy, environment, development, trade, health, sports, and tourism. The Department of Economics is ranked among the leading U.S. economics departments for research productivity and is particularly strong in environmental and experimental economics. Learn more at economics.appstate.edu.
CERPA helps North Carolina retailers plan for success
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