Mapquest Co-Founder Chris Heivly delivered the keynote address to 350 during annual Carole McLeod Entrepreneur Summit

Mapquest co-founder Chris Heivly spoke to a crowd of 350 students and community members during the 13th annual Carole Moore McLeod Entrepreneur Summit on the campus of Appalachian State University on November 11. Heivly shared his experience as a successful entrepreneur and advised students to tap into their childhood experiences and "Build the Fort". Heivly recently published a book by the same name that teaches entrepreneurial principles in down-to-earth terms. For more than 30 years, Heivly has worked at the highest levels of business for some of the world's most recognized brands, including MapQuest, which was purchased by AOL for $1.2 billion.

Heivly currently serves as one of two managing directors of The Startup Factory, the largest seed investment firm in the Southeast.

The annual summit is named for Advantage Waste Recycling & Disposal CEO Carole Moore McLeod. Carole is a 1981 Walker College alumna whose support has provided the opportunity for students and community members to meet, network, and learn from successful entrepreneurs for 13 years.

The 2016 summit was sponsored in part by SkyLine SkyBest, LifeStore Bank, Small Business and Technology Center, and Big Spin Creative.

Appalachian State University's Center for Entrepreneurship was created in 2006 and named for Transportation Insight in 2011, when the 1,700-square-foot, contemporary space was opened. The center includes four offices, a student lounge, meeting area and incubator office space for student entrepreneurs. The center, housed in the Walker College of Business, helps students and alumni launch successful businesses, enhance their future prospects, and the region's economy.

One of the largest and most experienced full-service third party logistics (3PLs) in North America, Hickory-based Transportation Insight delivers custom logistics solutions to more than 400 corporate clients. Their service and technology offerings span domestic transportation, international logistics, and warehousing — creating end-to-end supply chain solutions.

For more information about the Walker College of Business, visit or to become involved in entrepreneurship at Appalachian, visit

Mapquest Co-Founder Chris Heivly delivered the keynote address to 350 during annual Carole McLeod Entrepreneur Summit
Published: Nov 28, 2016 4:52pm