Marketing professors earn best paper award for research on unplugging from technology

Associate Professor of Marketing Pia Albinsson and Assistant Professor of Marketing David Shows, along with Assistant Professor of Political Science Tatyana Ruseva and Professor of Human Development and Psychological Counseling Diane Waryold have won Best in Conference and Best in Marketing Education Track for their paper, "Technology Over-Consumption: Helping Students Find Balance in a World of Alluring Distractions."

The cross-disciplinary team from Appalachian State Univeristy traveled to the Atlantic Marketing Association annual conference in Charleston, SC September 14-18.

The research project was created from a discussion group about the importance of green space and outdoor recreation funded by the Humanities CouncilAssociate Professor of Recreation Management Joy James and Associate Professor of Health Exercise Science Rebecca Battista were integral to the discussion, and two "unplugged" events on the campus of Appalachian State University ensued.

According to the researchers, "Staying ‘plugged in’ is one way to satisfy the human impulse to connect (i.e. connected to family, friends, and social networks). Assigning time for unplugged activities, on the other hand, can enable college students to connect to other people or things outside their virtual environment (e.g. classmates, community events, organizations, or nature) and could potentially serve as a win-win strategy. Such unplugged but connecting activities can allow students to both meet their inner impulse to relate to others, as well as to refocus their attention away from technology and onto activities that promote cognitive restoration and learning."

The research project was partly funded through a Walker College of Business Dean's Club grant.

Albinsson, Ruseva, Waryold, Shows
Published: Sep 25, 2016 12:44am

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