Appalachian State University students accepted the challenge from the American Marketing Association (AMA) to participate in Direct Effect Marketing Madness during March 2023.
Collegiate student teams from across the country joined the event, which challenged students to score the most micro-credential course completions during a month.
App State came away with second place, earning a $2,000 cash prize for their efforts. The funds will support the App State chapter of AMA.
The students, AMA majors and digital marketing majors at App State, were mentored by Dr. Lubna Nafees.
About the Department of Marketing and Supply Chain Management
At Appalachian State University, students in the Department of Marketing and Supply Chain Management learn to drive industry initiatives that develop customer satisfaction and retention, contribute to company profits and build connections with suppliers, distributors and the community. Students majoring in marketing may select a concentration in general marketing, digital marketing or sales. Students majoring in supply chain management learn about logistics, operations, strategic sourcing, process improvement strategies and supply chain technologies, enabling them to help future employers reduce costs, improve profits and expand their markets. Learn more at https://marketing.appstate.edu.