Appalachian State University senior Rachael Beller presented her research, Recruiting Students in Higher Education in the age of Social Media, at the Atlantic Marketing Association Annual Conference on Friday, September 27, 2019.
The conference is hosted annually by the Atlantic Marketing Association, a national organization that concentrates on merging academic theory with real world business practices. Members include academic professors, doctoral students, and business professionals from around the globe. The 2019 event was held in Asheville, North Carolina.
Beller is a Marketing and Management double major in Appalachian's Walker College of Business.
About Business Honors at Appalachian State University
The Walker College of Business Honors Program is a selective program for students maintaining a minimum of a 3.4 GPA. Sophomores and first semester juniors who meet this qualification will be invited to apply. To graduate with honors, a student in the program must complete 9 hours of Walker College of Business honors courses and 3 hours of honors thesis coursework. Learn more at business.appstate.edu/students/honors-program.