John Lacy '97 has been named President of Burlington, Vermont-based Burton Snowboards. Lacy has worked in various roles in the company for over 18 years.
Lacy, who received his BSBA in Finance and Banking from Appalachian State University's Walker College of Business, will report to Burton CEO Donna Carpenter, and both newly appointed employees will be charged with ensuring Founder and Chairman Jake Burton Carpenter's vision for the company.
The duo will oversee the brand and business for Burton; Carpenter will continue to oversee Sustainability, Legal, the Chill Foundation, Human Resources and US Sales; and Lacy will oversee Product, Marketing, Operations and Finance. In addition, Lacy will lead Burton's international business in Europe, Asia-Pacific and Canada.
According to Transworld Business, Lacy said he is knows "great things are ahead for the brand, our sport and our lifestyle."
About Burton
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and has dedicated his life to snowboarding ever since. Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating ground-breaking products, supporting a team of top snowboarders and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the snowboard lifestyle, including snowboards, boots, bindings, outerwear and layering as well as year-round apparel, packs/bags and accessories. Privately held and owned by Jake and his wife, Burton President Donna Carpenter, Burton's headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia, California, Canada and China. For more information on Burton, head to www.burton.com and follow our line at facebook.com/burtonsnowboards,twitter.com/burtonsnowboard and @burtonsnowboards on Instagram.
