Walker College establishes advisory board to guide sales marketing programs

The Walker College of Business has developed a sales advisory committee to provide expertise to the developing sales education program, which is housed in the Department of Marketing. In 2016, the department added a major in sales, a minor in sales for non-business majors, and a minor in professional selling for business majors, to it's offerings, which at the time consisted of a major in marketing and a minor in marketing for non business majors.

The sales major prepares graduates to begin careers with a solid foundation in business and specialized knowledge in sales and marketing. Students learn to drive industry initiatives that develop customer satisfaction, generate company revenues and build connections with suppliers, distributors and the community.

The sales advisory board was organized by marketing professor Bonnie Guy, who, along with marketing professor Jim Stoddard, has helped leaded the development of the curriculum to date.

The group is comprised of industry professionals, including Matt Brown, Red Ventures; Jelicza Cruz, TekSystems; Barrett Garner '94, Medtronic; Anita Greenland, The Brooks Group; Duncan Ham '00, Tom James Custom Clothiers; Molly Mabes, Total Quality Logistics; Carl Meinhardt, US Foods; and Erin Taylor, Federated Insurance. Guy, Stoddard, and marketing professor Jeff Foreman '97 also serve as board members.

"I'm thankful to the committee members who are providing expertise, input, and enthusiasm to our developing sales education program," said Guy.

The Walker College maintains multiple mentoring programs and eight advisory councils, providing ample opportunity for business students to gain hands-on experience with industry professionals and supporting a dynamic business curriculum at Appalachian current with industry trends.

Appalachian State University Sales Advisory Board Members in Peacock Hall
Published: Feb 6, 2017 3:32pm