UPLIFT, short for Understanding, Planning, Linking, Innovating, Financing, and Talent, is a nonprofit initiative that launched in 2021 to empower small tourism destinations through strategic guidance, marketing tools, and mentorship.
The program, co-led by Dr. Carol Kline, a professor in Appalachian State University's Department of Management and director of its Hospitality & Tourism Management program, is helping transform rural tourism across North Carolina.
UPLIFT was recently featured in Carolina Country. Read the article, Uplifting Rural Tourism, A nonprofit is helping NC communities shine, to learn more about how UPLIFT is transforming counties in North Carolina and helping communities grow their economies through storytelling, strategic support, and sustainable development.
About UPLIFT
The UPLIFT program is a community-driven initiative supported by the American Rescue Plan Act, designed to strengthen rural tourism in North Carolina. By working across county borders, UPLIFT supports local tourism leaders and practitioners in realizing their vision for tourism in their communities. The program aims to address the impact of COVID-19 on the hospitality, tourism, and outdoor recreation industries. Follow UPLIFT on Instagram @upliftnorthcarolina, on Facebook @nc.uplift, or LinkedIn @uplift-nctourism.
About App State's BSBA in Hospitality and Tourism Management
The Bachelor of Science in Business Administration (BSBA) degree with a major in Hospitality and Tourism Management may be obtained by completion of the Walker College of Business core courses, core required HOS courses, and internship. The HOS major is intended for students who plan to seek careers in the hospitality or tourism industry. Learn more about the Hospitality & Tourism Management program.
Tubing in Stanly County
Photo courtesy UPLIFT