Appalachian State University Professors of Economics Dr. Ash Morgan and Dr. John Whitehead recently co-authored a report on contact lens profitability (alongside Dr. Philip Morgan of the University of Manchester and Dr. Lyndon Jones of the University of Waterloo).
The analysis, which took place in coordination with the Contact Lens Institute, found that soft contact lens patients are more profitable for practices than glasses-only wearers. The researchers examined four years of anonymized data from 20 U.S. eyecare practices.
The study was recently referenced in invisionmag.com's article, "Teen Eye Exams Lag and More of What You Need to Know for the Start of Fall."
About Research in the Walker College of Business
Faculty in App State's Walker College of Business produce and disseminate extensive research through both academic and professional communities. From 2021-25, faculty published 458 peer-reviewed academic journal articles, 63 conference proceedings, and made 475 conference and professional presentations. In total, faculty have produced 1,078 intellectual contributions in the last five years. Approximately 502 intellectual contributions were made in basic or discovery research, 453 in applied or integrative research, and 123 contributions in teaching and learning research. The college encourages research collaboration across departments, campus and other institutions, and promotes student involvement in faculty-led research. Learn more at https://business.appstate.edu/research.
Morgan and Whitehead
