COVID-19

Marketing research suggests frontline employees who must enforce rules with customers suffer significant stress

Marketing research suggests frontline employees who must enforce rules with customers suffer significant stress
Aug 16, 2021

New research from William Northington, an assistant professor of marketing and supply chain management at Appalachian State University, suggests that,...

Katie Cole, left, and Matthew Scott, right, provided a how-to for App State leaders to safely conduct in-person ceremonies during COVID-19

App State insurance students help implement in-person commencement during COVID-19
Apr 21, 2021

Members of the AppRISE research cohort have helped leaders at Appalachian State University mitigate the risk associated with in-person events and...

Appalachian State University’s Small Business and Technology Development Center (SBTDC) has aided small businesses in North Carolina during the COVID-19 pandemic. As part of its efforts, the center helped a company develop a new business stream: producing COVID-related retail signage and floor decals, such as the one pictured, to promote physical distancing and the wearing of face coverings.

App State’s SBTDC was a ‘first responder’ for small businesses during the pandemic
Jan 4, 2021

BOONE, N.C. — Appalachian State University’s Small Business and Technology Development Center (SBTDC) served as a “first responder” ...

Grant-funded studies by App State analyze COVID-19’s economic impact on Northwestern NC

Grant-funded studies by App State analyze COVID-19’s economic impact on Northwestern NC
Dec 21, 2020

BOONE, N.C. — Appalachian State University was awarded nearly $98,000 in grant funding from the North Carolina Policy Collaboratory to con...

Fans wearing masks during a college football game between the Minnesota Golden Gophers and Illinois Fighting Illini on November 7, 2020 at Memorial Stadium in Champaign, ILL

Research from economics professor suggests sports fans will pay more to risk less (Covid-19)
Dec 4, 2020

Research from Appalachian State University Professor of Economics John Whitehead recently appeared in the Forbes article, Fans Are Coming Back to...

AppRISE Research Group Explores COVID Impact on Businesses
Nov 12, 2020

The AppRISE 2020-21 team is comprised of Professor Lori Medders; seniors Katie Cole, Sean James, Baylee O'Connor, Susann Rivera, Sonu Sangani, Matthew...

Insurance professor weighs in on current job market trends
Oct 8, 2020

Dr. David Marlett, IIANC Professor of Insurance and Managing Director of Appalachian State University's Brantley Risk & Insurance Center...

Picture of Megan Temple

Student Spotlight - Marketing Junior on Studying Abroad during a Pandemic
Sep 29, 2020

As we all know, this is a semester that looks like none before. With virtual learning in motion, social distancing everywhere, and international oppor...

From left, clockwise, are App State summer business interns Wendell Addy, Callie Alexander, Ashley Brim, Logan Phillips, Haley Kimball, Sean Janes and Olivia Guillebeau

Summer internships offer practical experience, even amid global pandemic
Jun 30, 2020

The Walker College of Business emphasizes experiential learning, interdisciplinary collaboration, social engagement and value driven innovation to hel...

App State researchers estimate lost economic activity of $52.4 million due to April restaurant closures

App State researchers estimate lost economic activity of $52.4 million due to April restaurant closures
May 19, 2020

The economic impact of COVID-19-related restaurant and bar closures in April 2020, alone, is estimated as $52.4 million in lost gross regional product...