Marketing research suggests frontline employees who must enforce rules with customers suffer significant stress
Aug 16, 2021
New research from William Northington, an assistant professor of marketing and supply chain management at Appalachian State University, suggests that,...
App State insurance students help implement in-person commencement during COVID-19
Apr 21, 2021
Members of the AppRISE research cohort have helped leaders at Appalachian State University mitigate the risk associated with in-person events and...
App State’s SBTDC was a ‘first responder’ for small businesses during the pandemic
Jan 4, 2021
BOONE, N.C. — Appalachian State University’s Small Business and Technology Development Center (SBTDC) served as a “first responder” ...
Grant-funded studies by App State analyze COVID-19’s economic impact on Northwestern NC
Dec 21, 2020
BOONE, N.C. — Appalachian State University was awarded nearly $98,000 in grant funding from the North Carolina Policy Collaboratory to con...
Research from economics professor suggests sports fans will pay more to risk less (Covid-19)
Dec 4, 2020
Research from Appalachian State University Professor of Economics John Whitehead recently appeared in the Forbes article, Fans Are Coming Back to...
AppRISE Research Group Explores COVID Impact on Businesses
Nov 12, 2020
The AppRISE 2020-21 team is comprised of Professor Lori Medders; seniors Katie Cole, Sean James, Baylee O'Connor, Susann Rivera, Sonu Sangani, Matthew...
Insurance professor weighs in on current job market trends
Oct 8, 2020
Dr. David Marlett, IIANC Professor of Insurance and Managing Director of Appalachian State University's Brantley Risk & Insurance Center...
Student Spotlight - Marketing Junior on Studying Abroad during a Pandemic
Sep 29, 2020
As we all know, this is a semester that looks like none before. With virtual learning in motion, social distancing everywhere, and international oppor...
Summer internships offer practical experience, even amid global pandemic
Jun 30, 2020
The Walker College of Business emphasizes experiential learning, interdisciplinary collaboration, social engagement and value driven innovation to hel...
App State researchers estimate lost economic activity of $52.4 million due to April restaurant closures
May 19, 2020
The economic impact of COVID-19-related restaurant and bar closures in April 2020, alone, is estimated as $52.4 million in lost gross regional product...