Dept - MKT

Nine business students to present senior research theses Dec. 6

Nine business students to present senior research theses Dec. 6
Nov 27, 2018

Student members of Appalachian State University's Business Honors Program will present senior research theses on Thursday, December 6. ...

Walker College of Business scholarship recipients and donors during the 2018 reception at Appalachian State University

On-campus reception for scholarship donors and their recipients provides an annual opportunity for business students to meet their benefactors
Nov 16, 2018

An on-campus reception for scholarship donors and their recipients provides an annual opportunity for business students at Appalachian State Univ...

Neel Das

Marketing professor offers expert advice on Capital One credit cards
Nov 8, 2018

WalletHub recently posted an article about Capital One credit cards and cited expert advice from Appalachian State University Associate Professor Neel...

John Vines

Alumni Profile: John Vines attributes his career success to the BB&T Student Leadership Center
Nov 1, 2018

Appalachian State University Alumnus, John Vines, believed that his two most influential mentors in the Walker College of Business shaped him into rea...

Student profile: Emma Spear's love of design and fields of study set her on the fast path to digital marketing

Student profile: Emma Spear's love of design and combined fields of study set her on fast path to digital marketing
Sep 7, 2018

Majoring in marketing and minoring in graphic arts and imaging technology, Appalachian State University junior Emma Spear has an affinity for digital ...

Javon Nathaniel

Student Profile: Javon Nathaniel wears many different name tags, defines 'all-around' student
Aug 31, 2018

Over his academic career, Appalachian State University marketing and international business double major Javon Nathaniel has become the definition of ...

Sywassink Award winners from Appalachian State University’s Walker College of Business are, from left, Greg Langdon, Jamie Parson, Onur Ince, Jane Fitchlee, Dawn Medlin, Jesse Pipes and Pia Albinsson. (Photo by Sabrina Cheves)

Sywassink Awards conferred to 7 faculty and staff members in Appalachian’s Walker College of Business
Jul 17, 2018

BOONE, N.C. — Four Appalachian State University faculty members and one staff member in the Walker College of Business (WCOB) at Appalachi...

From upper left, clockwise: Appalachian Business Professors Pia Albinsson, Dana Clark, Heather Dixon-Fowler, Pete Groothuis, Scott Hunsinger, Tammy Kowalczyk, Ash Morgan and Tracy Reed

Eight earn professorships in Walker College of Business
May 24, 2018

About the AwardsAppalachian State University professors Tracy Reed, Tammy Kowalczyk, Heather Dixon-Fowler and Ash Morgan have been awarded professorsh...

Alumni spotlight: Neergroup marketing
Apr 27, 2018

By each account, Appalachian State University alumni Chad Emerick '08, Jason Tudor '08 and Ted Siewers '10 found incredible value ...

Business students honored for outstanding academic performance

Business students honored for outstanding academic performance
Apr 22, 2018

Thirty business students were recognized Friday, April 20 during the 2018 Walker College of Business (WCOB) Honors Convocation, held in the Plemmons S...