Dept - MKT

Student profile: Emma Spear's love of design and fields of study set her on the fast path to digital marketing

Student profile: Emma Spear's love of design and combined fields of study set her on fast path to digital marketing
Sep 7, 2018

Majoring in marketing and minoring in graphic arts and imaging technology, Appalachian State University junior Emma Spear has an affinity for digital ...

Javon Nathaniel

Student Profile: Javon Nathaniel wears many different name tags, defines 'all-around' student
Aug 31, 2018

Over his academic career, Appalachian State University marketing and international business double major Javon Nathaniel has become the definition of ...

Sywassink Award winners from Appalachian State University’s Walker College of Business are, from left, Greg Langdon, Jamie Parson, Onur Ince, Jane Fitchlee, Dawn Medlin, Jesse Pipes and Pia Albinsson. (Photo by Sabrina Cheves)

Sywassink Awards conferred to 7 faculty and staff members in Appalachian’s Walker College of Business
Jul 17, 2018

BOONE, N.C. — Four Appalachian State University faculty members and one staff member in the Walker College of Business (WCOB) at Appalachi...

From upper left, clockwise: Appalachian Business Professors Pia Albinsson, Dana Clark, Heather Dixon-Fowler, Pete Groothuis, Scott Hunsinger, Tammy Kowalczyk, Ash Morgan and Tracy Reed

Eight earn professorships in Walker College of Business
May 24, 2018

About the AwardsAppalachian State University professors Tracy Reed, Tammy Kowalczyk, Heather Dixon-Fowler and Ash Morgan have been awarded professorsh...

Alumni spotlight: Neergroup marketing
Apr 27, 2018

By each account, Appalachian State University alumni Chad Emerick '08, Jason Tudor '08 and Ted Siewers '10 found incredible value ...

Business students honored for outstanding academic performance

Business students honored for outstanding academic performance
Apr 22, 2018

Thirty business students were recognized Friday, April 20 during the 2018 Walker College of Business (WCOB) Honors Convocation, held in the Plemmons S...

Pia A. Albinsson, associate professor of marketing at Appalachian, is co-author of “The Rise of the Sharing Economy: Exploring the Challenges and Opportunities of Collaborative Consumption.

Appalachian’s Pia Albinsson explores the ‘sharing economy’ in new book
Feb 8, 2018

BOONE, N.C. — Dr. Pia A. Albinsson, associate professor in Appalachian State University's Department of Marketing, which is housed within the univer...

Olivia Chason (center, holding US flag) selected to participate in SAS Global Sales Academy

Recent alumna selected to participate in SAS' fifth Global Sales Academy
Feb 5, 2018

Walker College of Business alumna Olivia Chason has been named to SAS' Global Sales Academy. Chason, who graduated from Appalachian State Univers...

2018 Business Leaders Magazine, Appalachian State University

New business leaders magazine available online
Jan 11, 2018

The latest of edition of Business Leaders magazine is now available online at business.appstate.edu/magazine.Business Leaders magazine is produce...

Bev Tie inventors Reuben and Keri Anna Kelley Hollifield

Marketing alumnus details lessons learned from manufacturing Bev Tie
Dec 18, 2017

The mountaineer.com recently posted about the Bev Tie, a novel beverage holder designed by Walker College of Business alumnus Reuben Hollifi...