Dept - MKT

Green Belt Mitchell Powers offers fellow students' advice on Six Sigma Certification

Green Belt Mitchell Powers offers fellow students' advice on Six Sigma Certification
Apr 21, 2021

Appalachian State University MBA student Mitchell Powers has earned Green Belt Certification from the Council of Six Sigma Certification. The Lea...

Business students present research during App State's celebration of student research and creative endeavors

Business students present research during App State's celebration of student research and creative endeavors
Apr 14, 2021

Four Walker College of Business students will be included as part of Appalachian State University's Office of Student Research's 2021 celebration of s...

Nik Nikolov

Marketing professor advises on "cheap" car insurance in North Carolina
Apr 14, 2021

Appalachian State University Assistant Professor of Marketing Atanas (Nik) Nikolov has been featured as an expert in a WalletHub article describi...

Caleb Alston

Alston named top student; 29 earn 'App State Best' honors
Apr 12, 2021

Faculty in Appalachian State University's Walker College of Business have selected App State's Best for 2021, the top students by business major and s...

Pia Albinsson, left, and Lubna Nafees

Marketing researchers discover marginalized women utilize social media to counter biased, mainstream narratives about them, promote well-being
Mar 29, 2021

Research from faculty at Appalachian State University examines the way in which marginalized women utilize social media to counter biased, mainstream ...

Dr. Lubna Nafees, assistant professor in Appalachian State University’s Department of Marketing and Supply Chain Management. Her research interests include social media and sustainable and conscious consumption.

For ‘the gram’: App State’s Dr. Lubna Nafees studies social media influencers
Mar 29, 2021

BOONE, N.C. — Dr. Lubna Nafees uses work time to surf social media. She’s not playing around, though: This assistant professor in Appalachian Stat...

Dr. Ilgım Dara Benoit

Research addresses major social problem, texting while driving
Mar 18, 2021

Research from Dr. Ilgım Dara Benoit, an assistant professor of marketing in Appalachian State University's Department of Marketing & Supply ...

Chris Zaman, of Cary, has been awarded a Benjamin A. Gilman International Scholarship to study or intern abroad — virtually or in person — in 2021.

International business, supply chain management double major earns Gilman Scholarship
Mar 8, 2021

Appalachian State University senior Chris Zaman, who is double majoring in international business and supply chain management in t...

Marketing professor advises on pandemic-era job market

Marketing professor advises on pandemic-era job market
Feb 15, 2021

Appalachian State University Assistant Professor of Marketing Lubna Nafees recently offered some advice about the pandemic-era job market to recent gr...

Walker College professors earn grant funding from Dean's Club

Walker College professors earn grant funding from Dean's Club
Feb 8, 2021

The Walker College of Business Dean's Club has awarded innovation grants to 19  tenured and tenure track business faculty members at Ap...