Dept - MKT

From upper left, clockwise: Appalachian Business Professors Pia Albinsson, Dana Clark, Heather Dixon-Fowler, Pete Groothuis, Scott Hunsinger, Tammy Kowalczyk, Ash Morgan and Tracy Reed

Eight earn professorships in Walker College of Business
May 24, 2018

About the AwardsAppalachian State University professors Tracy Reed, Tammy Kowalczyk, Heather Dixon-Fowler and Ash Morgan have been awarded professorsh...

Alumni spotlight: Neergroup marketing
Apr 27, 2018

By each account, Appalachian State University alumni Chad Emerick '08, Jason Tudor '08 and Ted Siewers '10 found incredible value ...

Business students honored for outstanding academic performance

Business students honored for outstanding academic performance
Apr 22, 2018

Thirty business students were recognized Friday, April 20 during the 2018 Walker College of Business (WCOB) Honors Convocation, held in the Plemmons S...

Pia A. Albinsson, associate professor of marketing at Appalachian, is co-author of “The Rise of the Sharing Economy: Exploring the Challenges and Opportunities of Collaborative Consumption.

Appalachian’s Pia Albinsson explores the ‘sharing economy’ in new book
Feb 8, 2018

BOONE, N.C. — Dr. Pia A. Albinsson, associate professor in Appalachian State University's Department of Marketing, which is housed within the univer...

Olivia Chason (center, holding US flag) selected to participate in SAS Global Sales Academy

Recent alumna selected to participate in SAS' fifth Global Sales Academy
Feb 5, 2018

Walker College of Business alumna Olivia Chason has been named to SAS' Global Sales Academy. Chason, who graduated from Appalachian State Univers...

2018 Business Leaders Magazine, Appalachian State University

New business leaders magazine available online
Jan 11, 2018

The latest of edition of Business Leaders magazine is now available online at business.appstate.edu/magazine.Business Leaders magazine is produce...

Bev Tie inventors Reuben and Keri Anna Kelley Hollifield

Marketing alumnus details lessons learned from manufacturing Bev Tie
Dec 18, 2017

The mountaineer.com recently posted about the Bev Tie, a novel beverage holder designed by Walker College of Business alumnus Reuben Hollifi...

 #WalkerAbroad photo competition winners with Associate Dean Martin Meznar, left, and International Programs Specialist Meredith Pipes, right

Seventeen honored during 2017 Walker College International Awards Ceremony
Nov 30, 2017

The Walker College of Business recently hosted its annual International Awards Ceremony and luncheon to honor students, faculty and staff from th...

Pictured from left are Bobby Martin, Narayana Walters, Jackson Barbee, Chandler Greer and Erich Schlenker

Three earn top spots for innovative business ideas
Nov 20, 2017

Appalachian State University Freshman Jackson Barbee earned the top spot and $1,000 at the 2017 Big Idea Pitch Competition for his...

Economics Researcher David Dickinson, left, shares a moment with Accounting Researcher Tammy Kowalczyk, Marketing Researcher Pia Albinsson and Management Researcher Carol Kline

In Pictures: Business professors share a moment during the Oct. 27, 2017 Dean's Club Research Poster Session
Oct 25, 2017

Four Walker College of Business were shared a moment during the 2017 Dean's Club Research Poster Session held in Peacock Hall October 25, 2017.Re...