Dept - MKT SCM

Marketing professors explore gender and cultural competence in nursing homes

Marketing professors explore gender and cultural competence in nursing homes
Nov 1, 2021

Research from Appalachian State University marketing professors Ilgım Dara Benoit and Jeffrey Foreman has been recently published in the In...

Walker College staff members earn

Walker College staff members earn "shout out" for service during Summer 2021
Nov 1, 2021

Members of the Walker College of Business staff have earned a Staff Senate Staff Shout Out for exemplary service in their work during the th...

Business faculty and staff members among most helpful at App State

Business faculty and staff members among most helpful at App State
Oct 11, 2021

Eighteen faculty and staff members in the Walker College of Business were named among the most helpful at Appalachian State University in fall 2020, a...

Marketing researchers examine motivations for a favorite American tradition: tailgating

Marketing researchers examine motivations for a favorite American tradition: tailgating
Sep 28, 2021

Research from faculty at Appalachian State University examines a favorite American tradition: tailgating -- and what motivates us to participate in th...

Northington named

Northington named "reviewer of the year" by Qualitative Market Research
Sep 9, 2021

William Northington, an assistant professor of marketing and supply chain management at Appalachian State University, was recognized as...

Marketing professors consider organic food consumption in emerging markets

Marketing professors consider organic food consumption in emerging markets
Sep 1, 2021

Marketing professors Lubna Nafees, Eva Hyatt, Neel Das and Unal Boya in Appalachian State University's Walker College of Business have published ...

Marketing research suggests frontline employees who must enforce rules with customers suffer significant stress

Marketing research suggests frontline employees who must enforce rules with customers suffer significant stress
Aug 16, 2021

New research from William Northington, an assistant professor of marketing and supply chain management at Appalachian State University, suggests that,...

Nikolov attains QM course certification for MBA international marketing

Nikolov attains QM course certification for MBA international marketing
Jul 20, 2021

Nik Nikolov, an assistant professor in the Department of Marketing & Supply Chain Management in Appalachian State University’s Walker College of...

CSCMP Charlotte meeting and fundraising event at Amazon

Supply chain management advisory board collaborates to endow scholarship
Jul 12, 2021

Members of the board that advises Appalachian State University’s supply chain management (SCM) degree program have achieved a fundraising milestone ...