Marketing professor offers advice on credit card promotions
Jul 2, 2021
Dr. Neel Das, professor of marketing and supply chain management and MBA program director in the Walker College of Business, is featured as an expert ...
Fall 2021 term brings administrative and curricular changes in App State’s Walker College of Business
Jul 1, 2021
The 2021-22 academic year brings Appalachian State University students in the Walker College of Business new educational offerings and the opportunity...
Marketing research provides clues for 'green' advertisers
Jun 25, 2021
Dr. Ilgım Dara Benoit, an assistant professor of marketing at Appalachian State University recently published an article in Journal of Consumer Marke...
Davè attains QM certification for MBA program's 'global supply chain management' course
Jun 24, 2021
Dinesh Davè, director of supply chain management in the Department of Marketing & Supply Chain Management in Appalachian State University’s Wal...
Marketing major earns leadership award
Jun 24, 2021
Appalachian State University senior Sam Cheatham has earned a Dr. Jim Street Award for Outstanding Presidential Leadership Award for his work with the...
Christian Torres-Trujillo ’20 pursues his ‘dream career’ in digital marketing
Jun 22, 2021
BOONE, N.C. — What drew digital marketing specialist Christian Torres-Trujillo ’20 to his chosen profession? It is “fast-paced and exciting” a...
WSJ features marketing alumna who launched her company to help young people tackling debt, but who want to travel
Jun 14, 2021
Appalachian State University alumna Jateria Pittman is featured in a June 13 Wall Street Journal article by Ray Smith.The story, She Left the Corporat...
Marketing professor earns best seller award from Ivey Publishing
Jun 2, 2021
Dr. Lubna Nafees, an associate professor of marketing in Appalachian State University's Walker College of Business, has been named a recipient of a 20...
Air Force veterans reflect on their careers in the military and at App State
May 28, 2021
BOONE, N.C. — U.S. Air Force veterans David H. Cook and Christy M. Cook ’18 served a collective 12 years in the Air Force as air traffic controlle...
Walker College and its accounting, finance and management and supply chain degree programs featured on University HQ's 'best, most affordable' lists
May 27, 2021
Appalachian State University is one of the 100 Best Most Affordable Business Colleges, according to University HQ. University HQ also named ...