Dept - MKT SCM

Marketing research suggests frontline employees who must enforce rules with customers suffer significant stress

Marketing research suggests frontline employees who must enforce rules with customers suffer significant stress
Aug 16, 2021

New research from William Northington, an assistant professor of marketing and supply chain management at Appalachian State University, suggests that,...

Nikolov attains QM course certification for MBA international marketing

Nikolov attains QM course certification for MBA international marketing
Jul 20, 2021

Nik Nikolov, an assistant professor in the Department of Marketing & Supply Chain Management in Appalachian State University’s Walker College of...

CSCMP Charlotte meeting and fundraising event at Amazon

Supply chain management advisory board collaborates to endow scholarship
Jul 12, 2021

Members of the board that advises Appalachian State University’s supply chain management (SCM) degree program have achieved a fundraising milestone ...

Marketing professor offers advice on credit card promotions

Marketing professor offers advice on credit card promotions
Jul 2, 2021

Dr. Neel Das, professor of marketing and supply chain management and MBA program director in the Walker College of Business, is featured as an expert ...

Fall 2021 term brings administrative and curricular changes in App State’s Walker College of Business

Fall 2021 term brings administrative and curricular changes in App State’s Walker College of Business
Jul 1, 2021

The 2021-22 academic year brings Appalachian State University students in the Walker College of Business new educational offerings and the opportunity...

Marketing research provides clues for 'green' advertisers

Marketing research provides clues for 'green' advertisers
Jun 25, 2021

Dr. Ilgım Dara Benoit, an assistant professor of marketing at Appalachian State University recently published an article in Journal of Consumer Marke...

Davè attains QM certification for MBA program's 'global supply chain management' course

Davè attains QM certification for MBA program's 'global supply chain management' course
Jun 24, 2021

Dinesh Davè, director of supply chain management in the Department of Marketing & Supply Chain Management in Appalachian State University’s Wal...

Marketing major earns leadership award

Marketing major earns leadership award
Jun 24, 2021

Appalachian State University senior Sam Cheatham has earned a Dr. Jim Street Award for Outstanding Presidential Leadership Award for his work with the...

Appalachian State University alumnus Christian Torres-Trujillo ’20, a digital marketing specialist in pay-per-click (PPC) marketing with TreeHaus Marketing LLC.

Christian Torres-Trujillo ’20 pursues his ‘dream career’ in digital marketing
Jun 22, 2021

BOONE, N.C. — What drew digital marketing specialist Christian Torres-Trujillo ’20 to his chosen profession? It is “fast-paced and exciting” a...