Marketing professor named 2021 SMA Distinguished Fellow
Nov 14, 2021
Appalachian State University's Pia Albinsson, a professor in the Department of Marketing and Supply Chain Management, was recognized as the 2021 ...
App State students put business analytics skills to work in regional competition
Nov 1, 2021
Appalachian State University students represented the university in the 2021 Champion® Analytics Case Competition, Oct. 21-22.App State was represent...
Marketing professors explore gender and cultural competence in nursing homes
Nov 1, 2021
Research from Appalachian State University marketing professors Ilgım Dara Benoit and Jeffrey Foreman has been recently published in the In...
Walker College staff members earn "shout out" for service during Summer 2021
Nov 1, 2021
Members of the Walker College of Business staff have earned a Staff Senate Staff Shout Out for exemplary service in their work during the th...
Business faculty and staff members among most helpful at App State
Oct 11, 2021
Eighteen faculty and staff members in the Walker College of Business were named among the most helpful at Appalachian State University in fall 2020, a...
Marketing researchers examine motivations for a favorite American tradition: tailgating
Sep 28, 2021
Research from faculty at Appalachian State University examines a favorite American tradition: tailgating -- and what motivates us to participate in th...
Northington named "reviewer of the year" by Qualitative Market Research
Sep 9, 2021
William Northington, an assistant professor of marketing and supply chain management at Appalachian State University, was recognized as...
Marketing professors consider organic food consumption in emerging markets
Sep 1, 2021
Marketing professors Lubna Nafees, Eva Hyatt, Neel Das and Unal Boya in Appalachian State University's Walker College of Business have published ...
Marketing research suggests frontline employees who must enforce rules with customers suffer significant stress
Aug 16, 2021
New research from William Northington, an assistant professor of marketing and supply chain management at Appalachian State University, suggests that,...
Walker College welcomes new business faculty and staff members for Fall 2021
Aug 12, 2021
The Walker College of Business at Appalachian State University announces the appointments of 19 new faculty members and six new staff members.Accounti...