Dean's Club Research featured in Peacock Hall October 14
Sep 28, 2021
Twelve business research projects were presented at the 2021 Walker College of Business Dean's Club Research Poster Session on Thursday, October ...
Marketing researchers examine motivations for a favorite American tradition: tailgating
Sep 28, 2021
Research from faculty at Appalachian State University examines a favorite American tradition: tailgating -- and what motivates us to participate in th...
New faculty research highlight: Santosh Nandi
Sep 22, 2021
Santosh Nandi, an assistant professor of management at Appalachian State University, has recently published two research papers. Perceived Intera...
Northington named "reviewer of the year" by Qualitative Market Research
Sep 9, 2021
William Northington, an assistant professor of marketing and supply chain management at Appalachian State University, was recognized as...
Marketing professors consider organic food consumption in emerging markets
Sep 1, 2021
Marketing professors Lubna Nafees, Eva Hyatt, Neel Das and Unal Boya in Appalachian State University's Walker College of Business have published ...
Marketing research suggests frontline employees who must enforce rules with customers suffer significant stress
Aug 16, 2021
New research from William Northington, an assistant professor of marketing and supply chain management at Appalachian State University, suggests that,...
Walker College welcomes new business faculty and staff members for Fall 2021
Aug 12, 2021
The Walker College of Business at Appalachian State University announces the appointments of 19 new faculty members and six new staff members.Accounti...
Nikolov attains QM course certification for MBA international marketing
Jul 20, 2021
Nik Nikolov, an assistant professor in the Department of Marketing & Supply Chain Management in Appalachian State University’s Walker College of...
Fall 2021 term brings administrative and curricular changes in App State’s Walker College of Business
Jul 1, 2021
The 2021-22 academic year brings Appalachian State University students in the Walker College of Business new educational offerings and the opportunity...
Marketing research provides clues for 'green' advertisers
Jun 25, 2021
Dr. Ilgım Dara Benoit, an assistant professor of marketing at Appalachian State University recently published an article in Journal of Consumer Marke...