Marketing research suggests frontline employees who must enforce rules with customers suffer significant stress
Aug 16, 2021
New research from William Northington, an assistant professor of marketing and supply chain management at Appalachian State University, suggests that,...
App State professor awarded ADVANCE grant to foster gender equity in information technology
Jul 27, 2021
BOONE, N.C. — A persistent gap exists between the number of men and women in the information technology (IT) field: At colleges and universities acr...
Marketing research provides clues for 'green' advertisers
Jun 25, 2021
Dr. Ilgım Dara Benoit, an assistant professor of marketing at Appalachian State University recently published an article in Journal of Consumer Marke...
Accounting professor's research advises on effects of leniency in the workplace
Jun 24, 2021
Scot Justice, an assistant professor of accounting at Appalachian State University, recently published a practitioner article in The CPA Journal entit...
Eight earn business honors at App State
May 6, 2021
Eight students have graduated from Appalachian State University with business honors from the Walker College of Business. The students are Jacque...
Two earn Brashear undergraduate research prizes
May 4, 2021
Five seniors from Appalachian State University have participated in the 2021 Brashear Research Competition, and two have been honored with Brashear Pr...
Four earn Dean’s Club Research Prizes
May 1, 2021
Four professors in the Walker College of Business at Appalachian State University have earned Dean’s Club Research Prizes. They are, pictured clockw...
Location offers clues to attitudes about sustainability
Apr 26, 2021
Research from a cross-disciplinary team of Appalachian State University professors and the University of Hawaii examines how personal traits...
App State insurance students help implement in-person commencement during COVID-19
Apr 21, 2021
Members of the AppRISE research cohort have helped leaders at Appalachian State University mitigate the risk associated with in-person events and...
Business students present research during App State's celebration of student research and creative endeavors
Apr 14, 2021
Four Walker College of Business students will be included as part of Appalachian State University's Office of Student Research's 2021 celebration of s...