Research

Marketing professors explore gender and cultural competence in nursing homes

Marketing professors explore gender and cultural competence in nursing homes
Nov 1, 2021

Research from Appalachian State University marketing professors Ilgım Dara Benoit and Jeffrey Foreman has been recently published in the In...

How does sleep affect your decisions? App State’s Dr. David Dickinson conducts grant-funded studies to find out

How does sleep affect your decisions? App State’s Dr. David Dickinson conducts grant-funded studies to find out
Sep 29, 2021

BOONE, N.C. — Have you ever wondered if poor sleep begets poor choices? Appalachian State University faculty member Dr. David Dickinson has dedicate...

Dean's Club Research featured in Peacock Hall October 14

Dean's Club Research featured in Peacock Hall October 14
Sep 28, 2021

Twelve business research projects were presented at the 2021 Walker College of Business Dean's Club Research Poster Session on Thursday, October ...

Marketing researchers examine motivations for a favorite American tradition: tailgating

Marketing researchers examine motivations for a favorite American tradition: tailgating
Sep 28, 2021

Research from faculty at Appalachian State University examines a favorite American tradition: tailgating -- and what motivates us to participate in th...

Student economists estimate the economic impact of Blue Ridge Brutal

Student economists estimate the economic impact of Blue Ridge Brutal
Sep 27, 2021

Students from Appalachian State University's student chapter of the National Association for Business Economics and faculty in the Department of ...

New faculty research highlight: Santosh Nandi

New faculty research highlight: Santosh Nandi
Sep 22, 2021

Santosh Nandi, an assistant professor of management at Appalachian State University, has recently published two research papers. Perceived Intera...

Marketing professors consider organic food consumption in emerging markets

Marketing professors consider organic food consumption in emerging markets
Sep 1, 2021

Marketing professors Lubna Nafees, Eva Hyatt, Neel Das and Unal Boya in Appalachian State University's Walker College of Business have published ...

Marketing research suggests frontline employees who must enforce rules with customers suffer significant stress

Marketing research suggests frontline employees who must enforce rules with customers suffer significant stress
Aug 16, 2021

New research from William Northington, an assistant professor of marketing and supply chain management at Appalachian State University, suggests that,...

App State professor awarded ADVANCE grant to foster gender equity in information technology

App State professor awarded ADVANCE grant to foster gender equity in information technology
Jul 27, 2021

BOONE, N.C. — A persistent gap exists between the number of men and women in the information technology (IT) field: At colleges and universities acr...

Marketing research provides clues for 'green' advertisers

Marketing research provides clues for 'green' advertisers
Jun 25, 2021

Dr. Ilgım Dara Benoit, an assistant professor of marketing at Appalachian State University recently published an article in Journal of Consumer Marke...