Research

Marketing professors consider organic food consumption in emerging markets

Marketing professors consider organic food consumption in emerging markets
Sep 1, 2021

Marketing professors Lubna Nafees, Eva Hyatt, Neel Das and Unal Boya in Appalachian State University's Walker College of Business have published ...

Marketing research suggests frontline employees who must enforce rules with customers suffer significant stress

Marketing research suggests frontline employees who must enforce rules with customers suffer significant stress
Aug 16, 2021

New research from William Northington, an assistant professor of marketing and supply chain management at Appalachian State University, suggests that,...

App State professor awarded ADVANCE grant to foster gender equity in information technology

App State professor awarded ADVANCE grant to foster gender equity in information technology
Jul 27, 2021

BOONE, N.C. — A persistent gap exists between the number of men and women in the information technology (IT) field: At colleges and universities acr...

Marketing research provides clues for 'green' advertisers

Marketing research provides clues for 'green' advertisers
Jun 25, 2021

Dr. Ilgım Dara Benoit, an assistant professor of marketing at Appalachian State University recently published an article in Journal of Consumer Marke...

Accounting professor's research advises on effects of leniency in the workplace

Accounting professor's research advises on effects of leniency in the workplace
Jun 24, 2021

Scot Justice, an assistant professor of accounting at Appalachian State University, recently published a practitioner article in The CPA Journal entit...

From top left, clockwise, are Jacqueline Cooper, Sam Crouse, Sean James, Matthew Scott, Caleb Wright, Megan Winter, David Vaudo and Sophia Lang

Eight earn business honors at App State
May 6, 2021

Eight students have graduated from Appalachian State University with business honors from the Walker College of Business. The students are Jacque...

Logan Decker, left, and Caleb Garbuio have earned Brashear Prizes

Two earn Brashear undergraduate research prizes
May 4, 2021

Five seniors from Appalachian State University have participated in the 2021 Brashear Research Competition, and two have been honored with Brashear Pr...

Four professors in the Walker College of Business at Appalachian State University have earned Dean’s Club Research Prizes. They are, pictured clockwise from top left, Dr. Joseph Cazier, Dr. Edgar Hassler, Dr. Lubna Nafees and Dr. Jason Xiong.

Four earn Dean’s Club Research Prizes
May 1, 2021

Four professors in the Walker College of Business at Appalachian State University have earned Dean’s Club Research Prizes. They are, pictured clockw...

Location offers clues to attitudes about sustainability

Location offers clues to attitudes about sustainability
Apr 26, 2021

Research from a cross-disciplinary team of Appalachian State University professors and the University of Hawaii examines how personal traits...

Katie Cole, left, and Matthew Scott, right, provided a how-to for App State leaders to safely conduct in-person ceremonies during COVID-19

App State insurance students help implement in-person commencement during COVID-19
Apr 21, 2021

Members of the AppRISE research cohort have helped leaders at Appalachian State University mitigate the risk associated with in-person events and...