Dept - MKT

Business faculty and staff members among most helpful at App State

Business faculty and staff members among most helpful at App State Oct 11, 2021

Eighteen faculty and staff members in the Walker College of Business were named among the most helpful at Appalachian State University in fall 2020, according to...

Dept - ACC, Dept - CIS, Dept - FIN, Dept - MGT, Dept - MKT, Front Page, Faculty
Marketing researchers examine motivations for a favorite American tradition: tailgating

Marketing researchers examine motivations for a favorite American tradition: tailgating Sep 28, 2021

Research from faculty at Appalachian State University examines a favorite American tradition: tailgating -- and what motivates us to participate in these iconic game-day rituals.

Faculty, Research, Dept - MKT, Front Page
Business students present research during App State's celebration of student research and creative endeavors

Business students present research during App State's celebration of student research and creative endeavors Apr 14, 2021

Four Walker College of Business students will be included as part of Appalachian State University's Office of Student Research's 2021 celebration...

Students, Front Page, Events, Research, Dept - CIS, Dept - MKT, Dept - ECON
Nik Nikolov

Marketing professor advises on "cheap" car insurance in North Carolina Apr 14, 2021

Appalachian State University Assistant Professor of Marketing Atanas (Nik) Nikolov has been featured as an expert in a WalletHub...

Faculty, Dept - MKT
Caleb Alston

Alston named top student; 29 earn 'App State Best' honors Apr 12, 2021

Faculty in Appalachian State University's Walker College of Business have selected App State's Best for 2021, the top students by business major...

Students, Walker College News, Dept - ACC, Dept - CIS, Dept - ECON, Dept - FIN, Dept - MGT, Dept - MKT, Events, Front Page
Pia Albinsson, left, and Lubna Nafees

Marketing researchers discover marginalized women utilize social media to counter biased, mainstream narratives about them, promote well-being Mar 29, 2021

Research from faculty at Appalachian State University examines the way in which marginalized women utilize social media to counter biased,...

Faculty, Front Page, Research, Sustainable Business, Inclusive Excellence, Dept - MKT
Dr. Lubna Nafees, assistant professor in Appalachian State University’s Department of Marketing and Supply Chain Management. Her research interests include social media and sustainable and conscious consumption.

For ‘the gram’: App State’s Dr. Lubna Nafees studies social media influencers Mar 29, 2021

BOONE, N.C. — Dr. Lubna Nafees uses work time to surf social media.

Faculty, Research, Dept - MKT
Chris Zaman, of Cary, has been awarded a Benjamin A. Gilman International Scholarship to study or intern abroad — virtually or in person — in 2021.

International business, supply chain management double major earns Gilman Scholarship Mar 8, 2021

Appalachian State University senior Chris Zaman, who is double majoring in ...

Students, Front Page, Dept - MKT, Scholarships, International
Marketing professor advises on pandemic-era job market

Marketing professor advises on pandemic-era job market Feb 15, 2021

Appalachian State University Assistant Professor of Marketing Lubna Nafees recently offered some advice about the pandemic-era job market to...

Faculty, Dept - MKT
Walker College professors earn grant funding from Dean's Club

Walker College professors earn grant funding from Dean's Club Feb 8, 2021

The Walker College of Business Dean's Club has awarded innovation grants to 19  tenured and tenure track business faculty members at Appalachian...

Faculty, Research, Dept - CIS, Dept - ACC, Dept - ECON, Dept - MGT, Dept - MKT, Front Page