International business, digital marketing major featured in App State video

Amaya Crawford, of Charlotte, graduated from the Walker College of Business with a Bachelor of Science in Business Administration in both international business and digital marketing, as well as a minor in Spanish. She was one of the graduates featured in Appalachian State University's Spring 2024 Commencement story: Over 4,000 App State grads set to innovate, embrace new challenges and better their communities.

Now App State University Communications has shared a video interview with Crawford.

Amaya Crawford '24 | App State 2024 Spring Commencement

In the video, App State graduate Amaya Crawford shares why she chose her international business major, the support she received from the Walker College of Business’ Women of Walker organization, the friends and mentors she found as a member of Alpha Kappa Alpha Sorority and how her App State Experience has prepared her to “say hello to new opportunities.” 

Crawford said that being a recipient of App State’s Dr. Willie C. Fleming Scholarship opened a lot of doors for many different opportunities, including an international internship in Argentina with the digital marketing agency NWA Inc.

“It was an amazing experience — educationally and culturally,” said Crawford. “I’ve always had a love and passion for the country’s language and the culture.”

During her time at App State, Crawford also worked as a digital marketing and customer care intern for TTI Floor Care North America in Charlotte and as an intern in App State’s Office of Diversity and Inclusion. She was a member of the Women of Walker organization, as well as a Walker Fellow, a Student Orientation Undergraduate Leader and a member of Alpha Kappa Alpha Sorority, through which she was the marketing director for Beans 2 Brew.

“I tried to put (myself) in a lot of different spaces to learn as much as I could, and I think I’ve really taken advantage of every opportunity that the university provided,” said Crawford. “Every person I’ve met along the way has been so encouraging and supportive, and that has given me the confidence to acquire a diverse set of skills and experiences.”

Crawford said one of her favorite college memories is when she had the opportunity to speak at the Boyles Distinguished Lecture Series luncheon this spring, where she was able to share her educational journey with the App State Community.

Soon after graduation, Crawford will begin working as a brand manager for Procter & Gamble in Cincinnati.

Watch more graduate videos

Read all the graduate features and see their videos: Over 4,000 App State grads set to innovate, embrace new challenges and better their communities.

Amaya Crawford
Published: Jul 1, 2024 10:20am