Marketing students compete in national collegiate sales competition

Appalachian State University students majoring in sales marketing recently competed at the International Collegiate Sales Competition (ICSC) in Orlando, hosted by Florida State University.

Josh Lowry and Ariel Pope, coached by professor of marketing, Dr. Bonnie Guy, competed in the sales role play competition.

Coached by Department of Marketing chair, Dr. Jim Stoddard, Kyle Pierrehumbert and Jason Pollock participated in the sales management case competition, and Steven Keyser, Hawkins Maag and Brandon Mast competed in the speed selling event.

Related: Alumni Spotlight on Sales Marketing Grad Patrick Holden

The team achieved a ranking of 27th among 80 universities.

Madeline Castaldi, Patrick Holden and Will Sabates also attended.

All students networked with representatives from 40+ companies recruiting for internships and career sales positions.

“All Appalachian students received interviews with multiple companies,” said Dr. Guy. “Many subsequently received official offers for positions!”

Dr. Guy said that Appalachian students routinely benefit from such experiences. She added that Appalachian sales students also compete annually at the National Collegiate Sales Competition (NCSC) in Kennesaw, Georgia.

About the Department of Marketing

Students earning a BSBA degree in marketing at Appalachian State University may select sales marketing, digital marketing or general marketing as a concentration of study. All marketing students learn to drive industry initiatives that develop customer satisfaction and retention, contribute to company profits, and build connections with suppliers, distributors and the community. Students gain hands-on experience by identifying problems, developing plans and implementing effective marketing programs. Learn more at

Emma Spear

Marketing students compete in national collegiate sales competition
Published: Nov 25, 2018 12:00am