Marketing student earns top spot in CSS Cold Calling Competition

Appalachian State University senior marketing student Sam Cheatham has earned first place in the Collegiate Sales Society (CSS) Spring 2022 CSS Cold Calling Competition.

Cheatham is active in entrepreneurial endeavors and the college's TI Center for Entrepreneurship. He recently coached undergraduate marketing students to a second place spot in the National Shore national sales competition and also won a Dr. Jim Street Award for Outstanding Presidential Leadership Award

Students participating in the competition were given a scheduled time to make one live cold call to someone acting as a potential buyer. They were judged on the following abilities.

  • Greeting and first impression
  • Articulating the reason for the call
  • identifying relevant facts and needs
  • Presenting a solution to a problem
  • Overcoming objections
  • Closing the call

Cheatham won a $1,000 Amazon gift card for his efforts.

CSS creates lifelong leaders through sales education, networking and career opportunities. For students studying sales or are considering a career in sales, CSS provides students the resources needed to obtain sales training, attend networking events and find competitive job opportunities. Learn more about the CSS cold calling competition.

About the Department of Marketing and Supply Chain Management

At Appalachian State University, students in the Walker College of Business’ Department of Marketing and Supply Chain Management learn to drive industry initiatives that develop customer satisfaction and retention, contribute to company profits and build connections with suppliers, distributors and the community. Students majoring in marketing may select a concentration in general marketing, digital marketing or sales. Students majoring in supply chain management (SCM) learn about logistics, operations, strategic sourcing, process improvement strategies and supply chain technologies, enabling them to compete in the global marketplace and help future employers reduce costs, improve profits and expand their markets. Learn more at

About Appalachian’s Transportation Insight Center for Entrepreneurship

The Transportation Insight Center for Entrepreneurship at Appalachian State University was founded in 2006 and is housed within the university’s Walker College of Business. The center helps Appalachian students — regardless of major — faculty, staff and alumni conceive, develop, incubate and launch new business ventures, turning their ideas into reality. In 2011, the center was rebranded to include Transportation Insight in its name to acknowledge a $1 million gift that enabled the center’s renovation, as well as 10 years of funding. Transportation Insight is a nationally recognized third-party logistics (3PL) company specializing in supply chain management. Learn more at

Marketing student earns top spot in CSS Cold Calling Competition
Published: May 5, 2022 9:08am