News

John Osborn

Simple messages are often the best way to reach consumers, BBDO exec says
Apr 16, 2015

ASU NEWS - In a high-tech, highly connected consumer market, it's often the simple approach to advertising and marketing that garners the greatest res...

John Osborn

BBDO New York CEO to speak April 15 at Appalachian
Apr 15, 2015

ASU NEWS—John Osborn, president and chief executive officer of BBDO New York, will be the speaker at this year's spring Harlan E. Boyles Distinguish...

Appalachian State University students at National Collegiate Sales Competition

Students participate in National Collegiate Sales Competition
Apr 13, 2015

Two Walker College of Business students represented Appalachian at the 17th National Collegiate Sales Competition (NCSC), April 7-10, 2015 at Kennesaw...

Plemmons Leadership medallion

Four to receive Plemmons Leadership Medallion
Apr 10, 2015

Four have been named 2015 recipients of the W.H. Plemmons Leadership Medallion by Appalachian's Board of Trustees.Mr. Merrick Marquie a W. H. Plemmons...

Doc Hendley, Wine to Water founder

Social entrepreneurs Doc Hendley and Hannah Davis to speak at Global Opportunities Conference
Apr 10, 2015

ASU NEWS—Wine to Water founder Doc Hendley will be the keynote speaker at the 2015 Global Opportunities Conference: Business for a Better World to b...

Michael Obacha

Business student athlete recognized for good works
Apr 1, 2015

The Winston-Salem Journal recently reported on Michael Obacha, a Walker College of Business student double majoring in international business and econ...

Daniel Connelly

Former CEO of Citibank Kenya Daniel Connelly to speak April 1
Apr 1, 2015

Former CEO of Citibank Kenya Daniel Connelly will speak Wednesday, April 1 to students on the campus of Appalachian State University at 7:00pm.During ...

Bowden Investment Group students Connor Kelly, Zach Pulliam, Jack Ludlow, Paul Hee, Matt Wine, Patrick Fontaine, Brett Featherstone, Stephen Boatman, Danelle Chilcott and Caitlin Owings.

Bowden Investment Group students visit WEDGE Capital, Wells Fargo Securities
Mar 30, 2015

Students participating in the Bowden Investment Group (BIG) traveled to Charlotte March 27 to visit WEDGE Capital and learn about security analysis an...

Appalachian AMA members in New Orleans

Students attend American Marketing Association conference in New Orleans
Mar 29, 2015

A group of Appalachian State students joined more than 1,400 fellow marketers March 19-21 for the 37th Annual American Marketing Association (AMA) Int...

iPad mini

CEO Lecture: Ask a question, get chance to win an iPad mini
Mar 29, 2015

This semester's Harlan Boyles CEO Lecture Series will feature a brief question and answer session with CEO lecturer John Osborn, and students may now ...