News

App State business students explore the future of  AI and Digital Transformation in Marketing across Europe  WCOB, App State at the historic Oude Markt (Old Market) in Leuven. Photo submitted

App State business students explore the future of AI and digital transformation in marketing across Europe
Nov 5, 2026

Eight Walker College of Business students explored how artificial intelligence (AI) and digital transformation are reshaping marketing practices and transforming industries across Belgium, the...

Walker College launches AI in Business Graduate Certificate
Nov 2, 2026

The Walker College of Business now offers a fully online AI in Business Graduate Certificate designed to help professionals understand artificial intelligence (AI) business applications while...

An representative from an employing organization (Lowe’s) speaks with online accounting students during a recent virtual career fair organized for App State Flight Path accounting students.

Online accounting students connect with employers through virtual career fairs
Oct 30, 2026

As more students seek flexible pathways to earn their degrees, Walker College of Business faculty are creating new ways for online learners to access the professional connections and career...

Albinsson, Ruseva, Waryold, Shows

Marketing professors earn best paper award for research on unplugging from technology
Sep 25, 2016

Associate Professor of Marketing Pia Albinsson and Assistant Professor of Marketing David Shows, along with...

American Marketing Association to host Marketing Week

American Marketing Association to host Marketing Week
Sep 25, 2016

The Appalachian Sate University chapter of the American Marketing Association will host the Fall 2016 Marketing Week...

Christy Holden

Walker College alumnus to speak at Women in Leadership Ground Breakers conference
Sep 19, 2016

Walker College of Business alumna Christy Holden '99, a Marketing and Management grad with a concentration in Human Resources,...

Itzal Zavala and Chris Anderson at the Institute of Supply Management Case Competition

Supply chain management students, faculty member present during APICS Foothills Chapter Meeting
Sep 17, 2016

Appalachian State University supply chain management students recently presented at the monthly meeting of the Foothill...

Sam Formby Appalachian State University

Dr. Sam Formby talks about his new role as WCOB associate dean, and why students should study business at Appalachian
Sep 15, 2016

Beginning in the Fall 2016 semester, Dr. Sam Formby assumed a new role as associate dean for undergraduate programs and administration in...

Meet the firms series provides forum for accounting students to gain internships, employment opportunities
Sep 13, 2016

Appalachian State University's Department of Accounting recently hosted the annual Meet the Firms ...

Summer Institute for high school students visits Asheville's Collider

Summer Institute for high school students visits Asheville's Collider
Sep 9, 2016

Participants of the 2016 Martha Guy Summer Institute (MGSI) for future business leaders recently attended the Dixon...

Transportation Insight Center for Entrepreneurship and alumna entrepreneur featured in WNC Magazine

Transportation Insight Center for Entrepreneurship and alumna entrepreneur featured in WNC Magazine
Sep 8, 2016

Bailey Williams, an Appalachian State University alumna and entrepreneur who utilized the Transportation Insight Center for Entrepreneurship...