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App State business students explore the future of  AI and Digital Transformation in Marketing across Europe  WCOB, App State at the historic Oude Markt (Old Market) in Leuven. Photo submitted

App State business students explore the future of AI and digital transformation in marketing across Europe
Nov 5, 2026

Eight Walker College of Business students explored how artificial intelligence (AI) and digital transformation are reshaping marketing practices and transforming industries across Belgium, the...

Walker College launches AI in Business Graduate Certificate
Nov 2, 2026

The Walker College of Business now offers a fully online AI in Business Graduate Certificate designed to help professionals understand artificial intelligence (AI) business applications while...

An representative from an employing organization (Lowe’s) speaks with online accounting students during a recent virtual career fair organized for App State Flight Path accounting students.

Online accounting students connect with employers through virtual career fairs
Oct 30, 2026

As more students seek flexible pathways to earn their degrees, Walker College of Business faculty are creating new ways for online learners to access the professional connections and career...

Marketing Madness 2023: March 1-31, 2023

Marketing students take second prize in Marketing Madness competition
Apr 24, 2023

Appalachian State University students accepted the challenge from the American Marketing Association (AMA) to participate in ...

App State Senior Justice Mapp, left, and Sophomore Kenley Cannon have earned top two spots in national 'cold calling' competition

Marketing students earn top two spots in national 'cold calling' competition
Apr 24, 2023

Senior Justice Mapp and Sophomore Kenley Cannon, marketing students in Appalachian State University's Walker...

Marketing senior earns national 'Innovation Award' from PSE

Marketing senior earns national 'Innovation Award' from PSE
Apr 24, 2023

Justice Mapp, a senior marketing student in Appalachian State University's Walker College of Business, has earned a national...

Gungor named top student; 29 earn 'App State Best' honors

Gungor named top student; 29 earn 'App State Best' honors
Apr 23, 2023

Walker College of Business Honors Program Director Lori Medders welcomed a group of around 200 Appalachian State University students and their...

Finance professor to serve as Macebearer for May 13 Commencement Ceremony

Finance professor to serve as Macebearer for May 13 Commencement Ceremony
Apr 18, 2023

Professor Austin Eggers, an assistant professor of finance and the 2022 Sywassink Awardee for Teaching Excellence, will serve as macebearer for...

App State to host inaugural analytics summit April 28
Apr 14, 2023

The Walker College of Business at Appalachian State University will host an Analytics Summit on Friday, April 28.

The event is for...

From left are App State AMA Outgoing President Ashley Pearson, Faculty Advisor Lubna Nafees, and AMA President Austin Rich

App State AMA receives honorable mentions at Annual Collegiate Conference
Apr 4, 2023

By: Mounica Ramireddy
BOONE, N.C.

Student members of Appalachian State University’s chapter of the...