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App State business students explore the future of  AI and Digital Transformation in Marketing across Europe  WCOB, App State at the historic Oude Markt (Old Market) in Leuven. Photo submitted

App State business students explore the future of AI and digital transformation in marketing across Europe
Nov 5, 2026

Eight Walker College of Business students explored how artificial intelligence (AI) and digital transformation are reshaping marketing practices and transforming industries across Belgium, the...

Walker College launches AI in Business Graduate Certificate
Nov 2, 2026

The Walker College of Business now offers a fully online AI in Business Graduate Certificate designed to help professionals understand artificial intelligence (AI) business applications while...

An representative from an employing organization (Lowe’s) speaks with online accounting students during a recent virtual career fair organized for App State Flight Path accounting students.

Online accounting students connect with employers through virtual career fairs
Oct 30, 2026

As more students seek flexible pathways to earn their degrees, Walker College of Business faculty are creating new ways for online learners to access the professional connections and career...

Photo of Pia Albinsson

Marketing professor co-authors work noted for 'Credible and useful knowledge that can be applied to benefit society'
Mar 29, 2023

The American Marketing Association recently announced the recipients of the fourth annual Awards for Responsible Research in Marketing.

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Walker College alumnus Jamie Harris will headline App State's 64th Boyles Lecture on Thursday, April 20

Alumnus Jamie Harris ACC '84 will headline April 20 Boyles Lecture
Mar 13, 2023

The 64th event in Appalachian State University's Boyles Distinguished Lecture Series will take place Thursday, April 20...

Panel (L-R): Wanda Coles, Roberta Jackson, Anitra Ball, Lynn Patterson, Traci Royster

Junaluska panelists share candid stories and advice at the Courageous Conversations panel discussion
Mar 10, 2023

Four women from Boone’s historically black Junaluska community shared stories and perspectives to a full house in the Rosen Concert Hall...

Jason Xiong, 4 Under 40 Finalist

Xiong named finalist in Boone Chamber's 4 Under 40 Awards
Mar 7, 2023

Jason Xiong, an associate professor in the Department of Computer Information Systems and director of...

Building a Global Mindset without leaving Boone

Building a Global Mindset without leaving Boone
Mar 6, 2023

Students in Appalachian State University's International Human Resource Management (MGT 3670) course are building a global mindset,...

Bowden Investment Group releases its January 2023 update

Bowden Investment Group releases its January 2023 update
Mar 3, 2023

The January 2023 Update from the Bowden Investment Group was recently released. It features notes about the upcoming Spring competitions, along...

MBA alumna named chief marketing and communications officer for University of Maine

MBA alumna named chief marketing and communications officer for University of Maine
Mar 3, 2023

Walker College alumna Meredith Whitfield MBA '11 was recently named chief marketing and communications officer for the ...

Appalachian Research in Business Symopsium

Research from 9 Walker College faculty members will be featured March 30-31 during the Appalachian Research in Business Symposium
Mar 1, 2023

Research from nine Walker College of Business faculty members will be featured as part of the Appalachian Research in Business Symposium, to be...

IBSA leaders

International Business Student Association welcomes exchange students to campus
Feb 24, 2023

The International Business Student Association (IBSA) started the semester by welcoming exchange students to an evening of games and a dinner of...