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In the Media: Hospitality professor helps elevate rural tourism across North Carolina through UPLIFT
Aug 20, 2025

UPLIFT, short for Understanding, Planning, Linking, Innovating, Financing, and Talent, is a nonprofit initiative that launched in 2021 to empower small tourism destinations through...

App State students stand in front of the BAP banner, holding a plaque indicating their Platinum status

Accounting student organization earns first-ever "Platinum" recognition
Aug 18, 2025

Appalachian State University’s Epsilon Kappa chapter of Beta Alpha Psi (BAP) has been recognized as a Platinum chapter for the first time in its...

Marketing professor offers advice on credit card promotions

Marketing professor offers advice on credit card promotions
Jul 2, 2021

Dr. Neel Das, professor of marketing and supply chain management and MBA program director in the Walker College of Business, is featured as an...

Fall 2021 term brings administrative and curricular changes in App State’s Walker College of Business

Fall 2021 term brings administrative and curricular changes in App State’s Walker College of Business
Jul 1, 2021

The 2021-22 academic year brings Appalachian State University students in the Walker College of Business new educational offerings and the...

Marketing research provides clues for 'green' advertisers

Marketing research provides clues for 'green' advertisers
Jun 25, 2021

Dr. Ilgım Dara Benoit, an assistant professor of marketing at...

Lewis named chairperson for Department of Management

Lewis named chairperson for Department of Management
Jun 24, 2021

The Department of Management in Appalachian State University’s Walker College of Business has named...

Accounting professor's research advises on effects of leniency in the workplace

Accounting professor's research advises on effects of leniency in the workplace
Jun 24, 2021

Scot Justice, an assistant professor of accounting at Appalachian...

Marketing major earns leadership award

Marketing major earns leadership award
Jun 24, 2021

Appalachian State University senior Sam Cheatham has earned a Dr. Jim...

Walker College staff members earn "shout out" for service

Walker College staff members earn "shout out" for service
Jun 24, 2021

Members of the Walker College of Business staff have earned a Staff Senate Staff Shout Out for exemplary service in their work during the second...

Appalachian State University alumnus Christian Torres-Trujillo ’20, a digital marketing specialist in pay-per-click (PPC) marketing with TreeHaus Marketing LLC.

Christian Torres-Trujillo ’20 pursues his ‘dream career’ in digital marketing
Jun 22, 2021

BOONE, N.C. — What drew digital marketing specialist Christian Torres-Trujillo ’20 to his chosen profession?

Chris Taylor ’09 ’11, a professional security specialist and senior lecturer in Appalachian State University’s Department of Computer Information Systems. Taylor is the program coordinator for the new cybersecurity concentration in App State’s BSBA in computer information systems degree program.

New cybersecurity concentration gives App State students the skills to combat hackers
Jun 22, 2021

BOONE, N.C. — Chris Taylor ’09 ’11 is a computer hacker, and he teaches his students the tricks of the trade — with the best of intentions.