Dept - MKT SCM

From top left, clockwise, are: First Place Winners Elcie Blackman and Tori Humler, Second Place Winners Avery Clark and Macie Wilson, and Third Place Winners Ashley Meacham and Jack Beatson.

Six named 'excel'lent in first intra-college Excel competition May 8, 2024

Six Walker College of Business students have won the Microsoft Excel Collegiate Challenge (MECC) at Appalachian State University, earning cash prizes for their performance.

Students, Competition, Dept - ACC, Dept - CIS, Dept - FIN, Dept - MGT, Dept - MKT SCM, MSADA, Front Page
From left are Cody Zimmerman, Christine Parker, Barrett Garner, Kennedy Burton and Heatherlyn Hardesty

Professional selling students earn accolades, prize money at National Shores Sales Challenge Apr 29, 2024

Students from Appalachian State University traveled to Salisbury, Maryland to compete in the National Shores...

Students, Competition, Front Page, Dept - MKT SCM, Dept - MGT

February 21 event to feature Black alumni and straight talk on navigating the career maze Feb 19, 2024

On Wednesday, February 21, the Walker College of Business will celebrate Black History Month with a Courageous Conversation, Straight Talk...

Events, upcoming-event, Alumni, Students, Inclusive Excellence, Dept - MGT, Dept - ACC, Dept - MKT SCM, Front Page
Matt Zothner

Marketing student highlights experiences in China as a 2017 Holland Fellow Aug 1, 2017

Appalachian State University student Matt Zothner recently compiled a video montage of his experiences  in...

Students, Holland Fellows, International, Dept - MKT SCM
 Walker College marketing professor's research on consumer behavior published in Journal of Consumer Marketing

Marketing professor's research on consumer behavior published in Journal of Consumer Marketing Jun 27, 2017

Research on consumer decision making from Walker College Marketing Professor Ilgim Dara Benoit was recently...

Faculty, Dept - MKT SCM, Research, Front Page
Photo by Ken Ketchie, hcpress.com. Local outdoor enthusiasts (from left) Jason Berry, Bill Ireland and Russ Hiatt are pictured at Appalachian Mountain Brewery.

Alumni Spotlight: Boone Film Festival co-Founder Jason Berry '02 MGT, MKT Jun 9, 2017

Residents of the High Country are invited to participate in the Boone Film Festival, an event that Appalachian State University...

Alumni, Dept - MGT, Dept - MKT SCM, Front Page
Walker College adds course in storytelling and social media to dynamic curriculum

Walker College adds course in storytelling and social media to dynamic curriculum Mar 29, 2017

Appalachian State University will offer a new course in storytelling and social media beginning Fall 2017. ...

Faculty, Front Page, Dept - MKT SCM
Marketing alumnus' insights on Scottish advertising featured on Huffington Post

Marketing alumnus' insights on Scottish advertising featured on Huffington Post Mar 5, 2017

"Brand USA is deeper than burgers," wrote Walker College Marketing Alumnus Eric Klein '12 in an article published recently to...

Dept - MKT SCM, Front Page
Appalachian State University Sales Advisory Board Members in Peacock Hall

Walker College establishes advisory board to guide sales marketing programs Feb 6, 2017

The Walker College of Business has developed a sales advisory committee to provide expertise to the developing sales education...

Dept - MKT SCM, Walker College News, Service, Front Page, Alumni
Christy Holden

Walker College alumnus to speak at Women in Leadership Ground Breakers conference Sep 19, 2016

Walker College of Business alumna Christy Holden '99, a Marketing and Management grad with a concentration in Human Resources,...

Front Page, Dept - MGT, Dept - MKT SCM
Alumnus establishes unique venture fund to help students launch businesses

Alumnus establishes unique venture fund to help students launch businesses Jul 25, 2016

Appalachian State University received a gift from Walker College of Business alumnus and entrepreneur Steve Norwood ‘80 to seed...

Centers - Center for Entrepreneurship, Dept - MKT SCM
Marketing alumnus Jeff Dudan, Founder and CEO of AdvantaClean, to appear on CBS hit Undercover Boss May 29

Marketing alumnus Jeff Dudan, Founder and CEO of AdvantaClean, to appear on CBS hit Undercover Boss May 29 May 20, 2016

Appalachian State University football player and Walker College of Business Marketing alumnus Jeff Dudan '91,...

Dept - MKT SCM, Alumni