Research suggests sales managers should pay attention to the salespeople’s perceptions of justice norms
Jan 24, 2019
Faculty research from professors at Appalachian State University's Walker College of Business has shown that organizations' justice norms enhance rela...
Nine business students to present senior research theses Dec. 6
Nov 27, 2018
Student members of Appalachian State University's Business Honors Program will present senior research theses on Thursday, December 6. ...
Marketing students compete in national collegiate sales competition
Nov 25, 2018
Appalachian State University students majoring in sales marketing recently competed at the International Collegiate Sales Competition (ICSC) in Orland...
On-campus reception for scholarship donors and their recipients provides an annual opportunity for business students to meet their benefactors
Nov 16, 2018
An on-campus reception for scholarship donors and their recipients provides an annual opportunity for business students at Appalachian State Univ...
Marketing professor offers expert advice on Capital One credit cards
Nov 8, 2018
WalletHub recently posted an article about Capital One credit cards and cited expert advice from Appalachian State University Associate Professor Neel...
Alumni Profile: John Vines attributes his career success to the BB&T Student Leadership Center
Nov 1, 2018
Appalachian State University Alumnus, John Vines, believed that his two most influential mentors in the Walker College of Business shaped him into rea...
Student profile: Emma Spear's love of design and combined fields of study set her on fast path to digital marketing
Sep 7, 2018
Majoring in marketing and minoring in graphic arts and imaging technology, Appalachian State University junior Emma Spear has an affinity for digital ...
Student Profile: Javon Nathaniel wears many different name tags, defines 'all-around' student
Aug 31, 2018
Over his academic career, Appalachian State University marketing and international business double major Javon Nathaniel has become the definition of ...
Sywassink Awards conferred to 7 faculty and staff members in Appalachian’s Walker College of Business
Jul 17, 2018
BOONE, N.C. — Four Appalachian State University faculty members and one staff member in the Walker College of Business (WCOB) at Appalachi...
Eight earn professorships in Walker College of Business
May 24, 2018
About the AwardsAppalachian State University professors Tracy Reed, Tammy Kowalczyk, Heather Dixon-Fowler and Ash Morgan have been awarded professorsh...