Dept - MKT SCM

Holshouser Ethics Luncheon on Green Faculty and Green Business to be held January 29

Holshouser Ethics Luncheon on Green Faculty and Green Business to be held January 29
Dec 6, 2019

Sustainable Business Lunch & Learn Wednesday, January 29, 11:30 - 1:00 p.m.Peacock Hall 4140, Holland Engagement Room (416 Howard St, Bo...

Eight earn awards for outstanding international engagement

Eight earn awards for outstanding international engagement
Nov 18, 2019

Four Appalachian State University business students and four faculty members have earned awards from the Walker College of Business for outstandi...

Ratcliffe, pictured left, is a member of the Kraut Creek Ramblers, a band are known for their traditional mountain music.

We are Walker: Aaron Ratcliffe
Oct 23, 2019

We are WalkerThe Walker College of Business values diversity as the expression of human similarities and differences, as well as the importance of a l...

The Department of Marketing & Supply Chain Management recently welcomed travel blogger, social media influencer and IT recruiter for Amazon Web Services Becca Ingle to present on her experiences during a digital marketing class (MKT 3225-101).

In Pictures: marketing classroom welcomes social influencer
Oct 23, 2019

A key component to the Walker Experience at Appalachian State University is classroom learning with industry professionals. The Department of Mar...

Research posters to be presented Oct. 24

Research posters to be presented Oct. 24
Oct 15, 2019

Sixteen faculty research projects and three faculty-led student research projects will be presented at the 2019 Walker College of Business Dean's Club...

Grayson Farmer, of Purlear, a senior marketing major and student veteran at Appalachian, far left, with Siobhan Norris, program manager of military and veteran education for the University of North Carolina System Office, center, and Joe Wessel, student veteran and president of the University of North Carolina at Wilmington's Student Veterans Association, at the eighth annual Student Veterans of America Leadership Institute in Washington, D.C.

Marketing major, student veteran participates in Student Veterans of America (SVA) Leadership Institute
Sep 25, 2019

BOONE, N.C. — Grayson Farmer, a student veteran at Appalachian State University and president of the university’s Student Veterans Associatio...

Seventh Generation is closing its office to encourage employees to join the global climate strike.

Marketing professor weighs in on why green efforts are good for not only the planet, but also business
Sep 6, 2019

A recent post by Adweek.com details Seventh Generation's aim to inspire action against climate change ahead of a Sept. 20 climate strike thr...

Summer campers in Peacock Hall focus on innovation

Summer campers in Peacock Hall focus on innovation
Jul 23, 2019

During the summer of 2019, both the long-standing Martha Guy Summer Institute (MGSI) for future business leaders and the second annual ASPIRE IT ...

Advertising research will help marketers know when to invest in ad creativity

Advertising research will help marketers know when to invest in ad creativity
Jun 26, 2019

Research on advertisement creativity from Walker College Marketing Professor Ilgım Dara Benoit was recently published in the Journal of Consumer Mark...